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Industry Engagement

The School of Business is proud to partner with community projects which support the engaged and applied learning in our classrooms!

Partners-in-Marketing

The Surrey Board of Trade (SBoT) and Kwantlen Polytechnic's School of Business have partnered to create the Partners-in-Marketing program. The program provides local SBoT members the opportunity to work with motivated students and experienced faculty in solving their marketing problems. Students learn from "real world" marketing situations and SBoT members can receive analysis and recommendations on how best to address their marketing needs. The student teams are supervised by expert faculty with extensive industry and educational backgrounds.  Members can apply to work with faculty led student teams on a variety of projects including:

  • Developing a marketing plan
  • Conducting market research
  • Creating an integrated marketing communications program
  • Conducting an overall marketing assessment and consulting plan