Marketing Management: Bachelor of Business Administration
The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.
The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.
Students intending to graduate with this School of Business degree must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:
- In good academic standing with the University
- Completion of a minimum of 15 credits of undergraduate coursework.
The degree program requires a minimum of 120 credits of required courses and electives. The degree program with Co-operative Education requires an additional 28 credits of Co-op Education credits.
Business Foundation Courses
|BUSI 1215||Organizational Behaviour||3 credits|
|BUSI 2390||Business Law||3 credits|
|BUSI 2405||Operations Management||3 credits|
|MRKT 1199||Introduction to Marketing||3 credits|
All of Group A or all of Group B:
|ACCT 2293||Accelerated Introductory Financial Accounting||3 credits|
|ACCT 1110||Introductory Financial Accounting I||3 credits|
|ACCT 1210||Introductory Financial Accounting II||3 credits|
Note: Students who choose Group B may count the additional Accounting course as a general elective.
|ACCT 3380||Managerial Finance||3 credits|
|ENTR 3100||Business Analysis and Decision Making||3 credits|
|ENTR 3110||Advanced Organizational Behaviour||3 credits|
|ENTR 3120||Managerial Accounting||3 credits|
|ENTR 4200||Business Strategy||3 credits|
|MRKT 1299||Consumer Behaviour||3 credits|
|MRKT 2111||Introduction to e-marketing||3 credits|
|MRKT 3000||Strategic Marketing Decision Making||3 credits|
|MRKT 3211||Managing the Communications Process||3 credits|
|MRKT 3240||Marketing Information Management||3 credits|
|MRKT 3311||Marketing in a Digital World||3 credits|
|MRKT 4160||Business Development||3 credits|
|MRKT 4331||Marketing Client Project||3 credits|
|One elective chosen from MRKT courses numbered 2000 or higher||3 credits|
|One elective chosen from MRKT courses numbered 4200 or higher||3 credits|
Breadth Education Courses
|CMNS 1140||Introduction to Professional Communications||3 credits|
|CMNS 3000||Advanced Professional Business Communications||3 credits|
|ENGL 1100||Introduction to University Writing||3 credits|
|ECON 1150||Principles of Microeconomics||3 credits|
|ECON 1250||Principles of Macroeconomics||3 credits|
|PHIL 3033||Business Ethics||3 credits|
|BUQU 1130||Business Mathematics||3 credits|
|MATH 1120||Differential Calculus||3 credits|
|MATH 1130||Calculus for Life Sciences I||3 credits|
|MATH 1140||Calculus I (Business Applications)||3 credits|
|BUQU 1230||Business Statistics||3 credits|
|CRIM 2103||Quantitative Data Analysis I||3 credits|
|MATH 1115||Statistics 1||3 credits|
|MATH 2341||Introduction to Statistics for Business||4 credits|
|PSYC 2300||Applied Statistics||3 credits|
|SOCI 2365||Introduction to Social Research Statistics||3 credits|
|Five Breadth Electives chosen from Courses numbered 1100 or higher in any area of study except ACCT, BUSI, ENTR, HRMT or MRKT.||15 credits|
|Seven electives chosen from courses numbered 1100 or higher in any area of study. It is highly recommended that the majority of these electives be chosen from MRKT courses numbered 2000 or higher.||21 credits|
The BBA in Marketing Management degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters but may also be available part-time over an 8 month continuous (parallel) placement. Work semesters alternate with academic study.
Students wishing to enter and participate in the Co-op Option must meet the following requirements:
Declaration and Entrance Requirements
- Declaration of Co-op specialization into the Bachelor of Business Administration in Marketing Management Program
- Minimum GPA of 2.7
- Maximum 75 credits completed
Work Term and Program Continuance Requirements
Procedures for enrolment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the program are:
- Completion of COOP 1101 prior to completing 75 credits
- Minimum GPA of 2.7
- Instructor Permission
Co-op Course Requirements
The Co-operative Education designation requires successful completion of the following courses:
|COOP 1101||Job Search Techniques||1 credit|
|COOP 1150||Co-op Work Semester 1||9 credits|
|COOP 2150||Co-op Work Semester 2||9 credits|
|COOP 3150||Co-op Work Semester 3||9 credits|
|COOP 4150||Co-op Work Semester 4||9 credits|
Note: These COOP courses must be completed sequentially. COOP 1150, 2150, 3150, or 4150 may be taken part-time over two consecutive semesters as COOP 1150A/1150B, COOP 2150A/2150B, COOP 3150A/3150B or COOP 4150A/4150B. COOP courses can only be used to satisfy the Co-op designation and cannot be used to satisfy curricular requirements of the program.
In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.
Upon successful completion of this program, students are eligible to receive a Bachelor of Business Administration in Marketing Management.
Upon successful completion of this program with co-operative education, students are eligible to receive a Bachelor of Business Administration in Marketing Management, Co-operative Education Option.
At a Glance
School of Business
- Baccalaureate Degree
- Open intake
Minimum Credits Required:
Curriculum Effective Date: