Marketing Management Certificate

DESCRIPTION

Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.

In the Marketing Certificate Program, students complete marketing courses followed by practical courses in sales and sales management, marketing management and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour and marketing research as electives.

Due to prerequisite and course scheduling considerations careful course planning is required. Students should consult an Educational Advisor when considering the Marketing Certificate. (The Certificate can not be completed in two semesters).

CAREER OPPORTUNITIES

The Marketing Certificate provides students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.

ENTRANCE REQUIREMENTS

General Kwantlen admission requirements apply.

CONTENT

Students must complete 30 credits

• All of:
  • MRKT 1199 Introduction to Marketing
  • MRKT 1235 Small Business Essentials
  • MRKT 1299 Consumer Behaviour
  • MRKT 2333 Marketing Management I
  • MRKT 2360 Selling and Sales Management*
• Two of:
  • MRKT 2340 Marketing Research
  • MRKT 2321 Retail Management I
  • MRKT 2401 Advertising
  • MRKT 2430 Marketing Simulation
  • MRKT 2444 Marketing Management II
  • MRKT 2455 International Marketing

*Students are required to participate in an actual sales project that counts towards part of their graded assessment.

• Electives:
  • Any three undergraduate courses numbered 1100 or higher

For Graduation purposes only:

• credit will NOT be granted for ACCT 1110 or ACCT 1210 if credit has been previously granted for ACCT 2293
• credit will NOT be granted for ACCT 2293 if credit has previously been granted for ACCT 1110 or ACCT 1210

GRADUATION

Upon successful completion of this program, students are awarded a Certificate in Marketing.