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Introduction to Digital Marketing

The global media landscape has distinctly changed and continues to evolve. You have more power and access than ever before but how do you take advantage and make sense of this highly complex landscape?

The Program

Through the KPU Digital Marketing Program, you will become an empowered expert in the digital media sector with the tools to assess, navigate and propagate an engaged community around a product, company or digital outlet.

Participants will gain a comprehensive understanding of the modern digital media sector, learn to evaluate and develop market positioning through a methodology that can be applied to any digital goal.  Develop a digital brand framework with a clearly defined brand character and brand voice. You will be able to evaluate any opportunity through market segmentation techniques and develop tailored dynamic digital marketing strategies to meet any goal. By the end of the course you will be equipped with a simple methodology to guide all your digital decisions moving forward. You will learn how to activate a community around a digital brand through the development of intelligent community driven digital marketing campaigns, and then create KPI (Key Performance Indicators) frameworks to measure the success and continuously evolution of your Brand and Marketing Strategies.

Learn to activate a community around your digital brand through the development of intelligent community driven digital marketing campaigns. Then create KPI frameworks to measure the success and continuously evolution of your Brand and Marketing Strategies.

The Details

The students who enroll in the KPU Digital Media Program will:

  • Gain a comprehensive understanding of the evolution of digital media.
  • Learn a methodology to create a comprehensive digital brand framework through the development of a brand character and brand voice.
  • Learn to evaluate digital brand positioning and the corresponding digital distribution of content through the most advanced digital tools.
  • Learn to build and execute intelligent digital marketing strategies and digital marketing campaigns.
  • Understand how to develop KPIs (Key Performance Indicators) to measure and assess brand and campaign performance.
  • Learn to activate and build an engaged community through strategic audience and community development.
  • Understand how each digital platform is a product and be able to create a uniquely curated brand voice to the target audience.
  • Learn to tie digital marketing strategies to business goals and engage your community with a business driver in mind.
  • Develop and build a best practice framework specific to each digital outlet that will stay true to your brand.
  • Be equipped to share your knowledge and shape the world around you.

Whether you are a fresh graduate looking to build a career in the digital media sector, a seasoned professional looking to expand your skill sets or a small business owner that wants to take their business to the next level this program will provide the tools.

KPU offers a fully online program.

This program will be taught by industry experts from global market leaders in the digital media sector.