More than half of US consumers who’ve made a purchase on their smartphone have done so in response to a mobile marketing message. Analysts forecast smartphone sales will surpass 1 billion by the end of 2016. China hit around 986.3 million mobile connections in December 2012. In the UK, mobile marketing is a multi-billion pound industry. Obviously, the way consumers are interacting with brands and connecting to the world is evolving. If phrases such as location based marketing, mobile payments, QR codes, applications, mobile coupons and social networks almost cause you an anxiety attack, this class is for you. Increase your understanding of the mobile experience, especially smartphones and how you can leverage their capabilities to retain current customers and gain new ones.
- The reach of mobiles
- The impact of smartphones
- The growth of tablets
- QR codes
- Mobile applications
- Mobile-optimized websites
- Mobile payment
- Social location sharing
- Social networking
- Comparison to desktop marketing
- Strategies to connect with current customers
- Strategies to recruit new customers
- Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc.
- Keeping your message consistent
- Customer service is marketing
- Reputation management
- What to monitor
- Handling attacks
Online
$259 + GST
CRN: Sep 80045
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