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Media Marketing

Video Marketing Certificate

Video marketing is the latest hot new marketing trend. Shoppers who viewed product videos were 144% more likely to add the product to their cart. Video with good SEO has a 53% higher chance of showing up on page one of Google searches. When done correctly, video can tell a story, and stories connect people. Video also leads to an emotion "trigger" that plain text cannot do.

Video Marketing (LERN) - MMRK 9021

YouTube for Business (LERN) - MMRK 9022

$519 + GST for both classes and certificate. Contact CPS upon completion for discount in fees (604)599-2020

 

Inbound Marketing Certificate

Inbound marketing is a way to help potential customers find you through organic search. It is a process of using your website in a way that attracts visitors naturally through search engines, the blogosphere, and social media. Inbound marketing is more effective than outbound marketing, where you push sales messages to your potential customers. Inbound marketing is the future of the way we market in the 21st century. Discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales.

Introduction to Inbound Marketing (LERN) - MMRK 9017

Content Marketing (LERN) - MMRK 9023

Advanced Inbound Marketing (LERN) - MMRK 9024

$649 for all 3 courses and certificate. Contact CPS upon completion for a reduction in fees.

 

Mobile Marketing Certificate

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

Introduction to Mobile Marketing (LERN) - MMRK 9025

Creating Cell Phone Apps for your Business (LERN) - MMRK 9018

Advanced Mobile Marketing (LERN) - MMRK 9019

$779 +GST for all 3 courses and certificate. Contact CPS upon completion for discount in fees (604)599-2020

 

Digital Marketing Certificate

Come get a fundamental yet advanced introduction to eMarketing, including improving email promotions, analyzing your web site traffic, doing search engine optimization, and how to successfully employ online advertising. Relevant for any type of organization, including companies, non-profits, and government agencies. No eMarketing experience or expertise is necessary. If you are already at an advanced level, your instructors are experts and can provide the latest most advanced information and answer your toughest questions.

Improving Email Promotions (LERN) - MMRK 9013

Boosting Your Website Traffic (LERN) - MMRK 9014

Online Advertising (LERN) - MMRK 9015

 $649 + GST for all 3 courses and certificate. Contact CPS upon completion for a discount in fees (604)599-2020

 

Certificate in Self Publishing for Business

A publication or book can help you expand your business in a way no form of advertising can. Whether you are with a small or large organization this practical certificate is designed to help entrepreneurs, businesses, and organizations self-publish non-fiction to promote and enhance your core business goals such as customer retention and building your brand. Get unique insights into finding your niche and developing customer oriented information  that build customer relationships. Find out about self-publishing print publications and books. Then discover how to go about creating, formatting and publishing an eBook. Finally acquire the keys to marketing your print hard copy publication, book or eBook. Most importantly, you will create a marketing plan so you can map out all your marketing steps from start to finish.

Growing Your Business with Self-Publishing (LERN) • MMRK 9011

Self-Publishing eBooks (LERN) • MMRK 9009

Marketing eBooks (LERN) - MMRK 9010

 $649 + GST for all 3 courses and certificate. Contact CPS upon completion for a reduction in fees (604)599-2020

 

Certificate in Google Tools

Increase your online savvy and ability to position yourself and your organization for greater success. Experience the interaction and big take-aways from studying with top notch professionals. Your instructors not only work with these tools every day, but speak at national conferences and train others. Your teachers have tips you have not discovered yet. Learn about Google Analytics, Google apps for business, and Google+. Acquire new tips and techniques. Just one new tip can mean greater productivity, effectiveness and even profitability for your work.

Google+ (LERN) - MMRK 9002

Google Analytics (LERN) - MMRK 9012

Google Apps for Business (LERN) - MMRK 9016

$649 + GST for all 3 courses and certificate. Contact CPS upon completion for a reduction in fees (604)599-2020

 

Podcasting (LERN) - MMRK 9020