Twitter is a hot social media platform these days – and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers – and discover the best ways to create relationships and network with your key constituents. You will find out the best – and easiest – techniques for successful interactions in the Twitterverse.
Unit 1 How to Use Twitter
- Uniqueness of Twitter
- Creating Tweets and messages
- Doing Research and information gathering with Twitter
- Integrating Twitter with other publicity
Unit 2 Developing relationships
- You’re it! How tagging people and sharing content keeps you relevant
- Why tagging people is better than direct messaging
- Developing relationships in the Twitterverse and why it’s important
- How to get retweeted
Unit 3 What lists can do for your online presence
- How to create and edit lists
- Getting others to share your lists
- Getting yourself listed on other Tweeters lists – and why you want this to happen
Unit 4 Your personal brand using Twitter
- Twitter as a networking tool
- How to create a personal brand using Twitter
- What not to do on Twitter
- Quantity versus quality – how to monitor and maintain your list of followers and who you are following
Instructor: LERN
Sep 5-29, 2017
Online
$259 + GST
CRN: Sep 80060
For more information about LERN click here