Skip to main content

Marketing: Certificate


Students in the Marketing Certificate program will complete marketing courses followed by practical courses in sales and sales management, marketing management and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour, E-marketing, and marketing research as electives.

Due to prerequisite and course scheduling considerations careful course planning is required. Students should consult with an Educational Advisor when considering the Marketing Certificate. (The certificate may be completed in two semesters dependent on course offerings.)

Admission Requirements

The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.

Curricular Requirements

Students must complete 30 credits that includes:

All of:
  MRKT 1199 Introduction to Marketing 3 credits
  MRKT 1299 Consumer Behaviour 3 credits
  MRKT 2111 Introduction to e-marketing 3 credits
  MRKT 2333 Marketing Management I 3 credits
  MRKT 2340 Marketing Research 3 credits
  MRKT 2360 Selling and Sales Management 3 credits
  MRKT 2401 Introduction to Integrated Marketing Communications - Advertising 3 credits
One of:
  MRKT 2235 Small Business Entrepreneurship 3 credits
  MRKT 2321 Retail Management 3 credits
  MRKT 2421 Retail Buying and Merchandise Management 3 credits
  MRKT 2444 Marketing Management II 3 credits
  MRKT 2455 International Marketing 3 credits
One of:
  BUQU 1230 Business Statistics 3 credits
  CRIM 2103 Quantitative Data Analysis I 3 credits
  MATH 1115 Statistics I 3 credits
  MATH 2341 Introduction to Statistics for Business 4 credits
  PSYC 2300 Applied Statistics 3 credits
  SOCI 2365 Introduction to Social Research Statistics 3 credits
One of:
  Course from either the list of approved Faculty of Business Liberal Education Electives or from the list of Economics courses numbered 1100 or higher and/or Applied Communications numbered 1100 or higher. 3 credits

Credential Awarded

Upon successful completion of this program, students are eligible to receive a Certificate in Marketing.

At a Glance

School of Business

Program Type:

  • Undergraduate

Credential Granted:

  • Certificate

Offered At:

  • KPU Langley  Langley
  • KPU Richmond  Richmond
  • KPU Surrey  Surrey

Start Date(s):

  • Fall Intake (September)  September
  • Spring Intake (January)  January
  • Summer Intake (May)  May

Intake Type:

  • Open Intake  Open intake


  • Full-time  Full-time
  • Part-time  Part-time

Minimum Credits Required:

  • 30

Instructional Cycle:

  • Semester-based

Curriculum Effective Date:

  • 01-Sep-2012

Applying to KPU:

Last Updated: 14-Jun-2016

This online version of the Kwantlen Polytechnic University Calendar is the official version of the University Calendar. Although every effort is made to ensure accuracy at the time of publication, KPU reserves the right to make any corrections in the contents and provisions of this calendar without notice. In addition, the University reserves the right to cancel, add, or revise contents or change fees at any time without notice. To report errors or omissions, or send comments or suggestions, please email