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Marketing Management: Bachelor of Business Administration


The BBA in Marketing Management program includes intensive applied business training with an emphasis on marketing management, as well as new and emerging media and marketing analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed in consultation with industry experts to ensure that KPU's BBA in Marketing Management graduates are ready to work. This degree is an appropriate goal for individuals who aspire to acquire leadership positions in the marketing profession.

Admission Requirements

The Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, apply to this program.

Declaration Requirements

Students intending to graduate with this School of Business degree must declare the credential. At the time of declaration, the student must satisfy all of the following requirements:

  • In good academic standing with the University
  • Completion of a minimum of 15 credits of undergraduate coursework.

Curricular Requirements

The degree program requires a minimum of 120 credits of required courses and electives. The degree program with Co-operative Education requires an additional 28 credits of Co-op Education credits.

Business Foundation Courses

All of:
  BUSI 1215 Organizational Behaviour 3 credits
  BUSI 2390 Business Law 3 credits
  BUSI 2405 Operations Management 3 credits
  MRKT 1199 Introduction to Marketing 3 credits
All of Group A or all of Group B:
  Group A
  ACCT 2293 Accelerated Introductory Financial Accounting 3 credits
  Group B
  ACCT 1110 Introductory Financial Accounting I 3 credits
  ACCT 1210 Introductory Financial Accounting II 3 credits
Note: Students who choose Group B may count the additional Accounting course as a general elective.
All of:
  ACCT 3380 Managerial Finance 3 credits
  ENTR 3100 Business Analysis and Decision Making 3 credits
  ENTR 3110 Advanced Organizational Behaviour 3 credits
  ENTR 3120 Managerial Accounting 3 credits
  ENTR 4200 Business Strategy 3 credits

Marketing Courses

All of:
  MRKT 1299 Consumer Behaviour 3 credits
  MRKT 2111 Introduction to e-marketing 3 credits
  MRKT 3000 Strategic Marketing Decision Making 3 credits
  MRKT 3211 Managing the Communications Process 3 credits
  MRKT 3240 Marketing Information Management 3 credits
  MRKT 3311 Marketing in a Digital World 3 credits
  MRKT 4160 Business Development 3 credits
  MRKT 4331 Marketing Client Project 3 credits
  One elective chosen from MRKT courses numbered 2000 or higher 3 credits
  One elective chosen from MRKT courses numbered 4200 or higher 3 credits

Breadth Education Courses

All of:
  CMNS 1140 Introduction to Professional Communications 3 credits
  CMNS 3000 Advanced Professional Business Communications 3 credits
  ENGL 1100 Introduction to University Writing 3 credits
  ECON 1150 Principles of Microeconomics 3 credits
  ECON 1250 Principles of Macroeconomics 3 credits
  PHIL 3033 Business Ethics 3 credits
One of:
  BUQU 1130 Business Mathematics 3 credits
  MATH 1120 Differential Calculus 3 credits
  MATH 1130 Calculus for Life Sciences I 3 credits
  MATH 1140 Calculus I (Business Applications) 3 credits
One of:
  BUQU 1230 Business Statistics 3 credits
  CRIM 2103 Quantitative Data Analysis I 3 credits
  MATH 1115 Statistics 1 3 credits
  MATH 2341 Introduction to Statistics for Business 4 credits
  PSYC 2300 Applied Statistics 3 credits
  SOCI 2365 Introduction to Social Research Statistics 3 credits
  Five Breadth Electives chosen from Courses numbered 1100 or higher in any area of study except ACCT, BUSI, ENTR, HRMT or MRKT. 15 credits

General Electives

  Seven electives chosen from courses numbered 1100 or higher in any area of study. It is highly recommended that the majority of these electives be chosen from MRKT courses numbered 2000 or higher. 21 credits

Co-operative Education

The BBA in Marketing Management degree is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Degree students can complete a minimum of three work terms while completing their degree. Work terms generally occur full-time in separate 4 month work semesters but may also be available part-time over an 8 month continuous (parallel) placement. Work semesters alternate with academic study.

Students wishing to enter and participate in the Co-op Option must meet the following requirements:

Declaration and Entrance Requirements

  • Declaration of Co-op specialization into the Bachelor of Business Administration in Marketing Management Program
  • Minimum GPA of 2.7
  • Maximum 75 credits completed

Work Term and Program Continuance Requirements

Procedures for enrolment in Co-operative Education work terms are outlined in the COOP course descriptions. Conditions for continuance in the program are:

  • Completion of COOP 1101 prior to completing 75 credits
  • Minimum GPA of 2.7
  • Instructor Permission

Co-op Course Requirements

The Co-operative Education designation requires successful completion of the following courses:
  COOP 1101 Job Search Techniques 1 credit
  COOP 1150 Co-op Work Semester 1 9 credits
  COOP 2150 Co-op Work Semester 2 9 credits
  COOP 3150 Co-op Work Semester 3 9 credits
  COOP 4150 Co-op Work Semester 4 9 credits
Note: These COOP courses must be completed sequentially. COOP 1150, 2150, 3150, or 4150 may be taken part-time over two consecutive semesters as COOP 1150A/1150B, COOP 2150A/2150B, COOP 3150A/3150B or COOP 4150A/4150B. COOP courses can only be used to satisfy the Co-op designation and cannot be used to satisfy curricular requirements of the program.

Additional Requirements

In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.

Credential Awarded

Upon successful completion of this program, students are eligible to receive a Bachelor of Business Administration in Marketing Management.

Upon successful completion of this program with co-operative education, students are eligible to receive a Bachelor of Business Administration in Marketing Management, Co-operative Education Option.

At a Glance

School of Business

Program Type:

  • Undergraduate

Credential Granted:

  • Baccalaureate Degree

Offered At:

  • KPU Langley  Langley
  • KPU Richmond  Richmond
  • KPU Surrey  Surrey

Start Date(s):

  • Fall Intake (September)  September
  • Spring Intake (January)  January
  • Summer Intake (May)  May

Intake Type:

  • Open Intake  Open intake


  • Full-time  Full-time
  • Part-time  Part-time
  • Co-op  Co-op

Minimum Credits Required:

  • 120

Instructional Cycle:

  • Semester-based

Curriculum Effective Date:

  • 01-Sep-2016

How to Declare:

Applying to KPU:

Last Updated: 14-Jun-2016

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