Public Relations: Diploma
The two-year Public Relations (PR) Diploma Program provides in-depth training for the next wave of public relations professionals. The KPU program is distinguished not only for providing the technical expertise to successfully work in PR, but also the strategic thinking and communications management that will help KPU grads to succeed and advance quickly within organizations.
In addition to the Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, the following program admission requirements apply:
- English 12 with a minimum grade of B (or equivalent), or a transferable undergraduate level English course with a minimum grade of C
Note: A lack of basic writing skills or word processing computer skills will hold the student back, so applicants are urged to upgrade this area before starting the program. Successful applicants will be invited to attend an orientation session sometime in May. The purpose of this session is to provide an opportunity to meet faculty, ask questions about the program, and to explore what the program entails. Arrangements will be made to accommodate out-of-town applicants.
The Public Relations Program is a 60-credit diploma organized into four semesters.
|ENGL 1100||Introduction to University Writing||3 credits|
|PRLN 1120||PR Writing Fundamentals||3 credits|
|PRLN 1140||Digital Applications for Print Media||3 credits|
|PRLN 1141||Visual Design||3 credits|
|PRLN 1150||Introduction to Public Relations||3 credits|
|PRLN 1210||Media Relations||3 credits|
|PRLN 1220||Writing for Media Relations||3 credits|
|PRLN 1230||Public Relations Research||1.5 credits|
|PRLN 1236||Visual Presentations||3 credits|
|PRLN 1250||Digital Applications for Electronic Media||3 credits|
|MRKT 1199||Introduction to Marketing||3 credits|
|PRLN 2150||Reputation Management||3 credits|
|PRLN 2310||Issues Management & Crisis Response||3 credits|
|PRLN 2332||Event Planning & Sponsorship||3 credits|
|PRLN 2338||Advanced Visual Design||3 credits|
|PRLN 2350||Publicity & Promotion||3 credits|
|PRLN 2432||Event Production & Management||3 credits|
|PRLN 2441||Organizational Communications||3 credits|
|PRLN 2455||Creative Services Consulting||3 credits|
|PRLN 2477||PR Practicum||3 credits|
|PRLN 2478||Professional Readiness||1.5 credits|
Students gain hands-on experience during a four-week (full time) work experience in the public relations industry prior to graduation. This work experience provides opportunities for observation and application of previously studied theories and methodologies and assists with the transition of the graduates from KPU to the workplace. Students are required to successfully complete all other courses in the PR Diploma Program, or be able to demonstrate how they will complete any remaining requirements prior to the graduation date of that particular year, before taking PRLN 2477.
Upon successful completion of this program, students are eligible to receive a Diploma in Public Relations.
At a Glance
School of Business
- Limited intake
Minimum Credits Required:
Curriculum Effective Date: