The Entrepreneurial Creativity course will inspire and empower aspiring entrepreneurs and intrapreneurs to unleash their creative potential as the first step into transforming innovative ideas into successful ventures. This dynamic, interactive, and experiential course explores the crucial role of creativity in innovation and entrepreneurship, equipping students with essential strategies, frameworks, and skills to foster a mindset of innovation, creative problem-solving, and out-of-the-box thinking much needed in today’s business environment.
Think Differently. Act Boldly.
Innovation starts with mindset. This course gives you the tools to stretch your thinking, challenge old patterns, and approach problems with fresh eyes. You'll explore creativity not as a talent, but as a skill you can strengthen and apply to real entrepreneurial challenges.
Turn Creative Potential into Practical Ideas.
Through hands-on activities, group discussions, and expert support, you'll learn how to move from abstract thinking to actionable plans. Whether you're refining an early idea or searching for your next breakthrough, you'll gain practical strategies to shape, test, and evolve ideas that can lead to real-world results.
What You Will Learn
- Creative innovative business ideas
- Identify key characteristics of successful entrepreneurs
- Assess and revise innovative business ideas
Who This Course is for
- Aspiring entrepreneurs ready to turn creative ideas into real opportunities.
- Current entrepreneurs looking to spark innovation and explore new directions.
- Professional who want to apply creative thinking to business challenges.
- Intrapreneurs driving change within their teams or organizations.
- Creatives exploring how to turn side projects into sustainable ventures .
Why take this course?
- 84% of consumers say innovation influences their buying decisions. Developing creative skills will give your business a clear advantage in attracting and keeping customers, in today's competitive market.
- 95% of product innovations fail. Creative thinking and strategic planning are essential to turning ideas into outcomes that actually work.
- 84% of executives say innovation is critical to their future success. Strengthening your creative thinking now can help you stay relevant and ahead of change.
Course Format
Over 2 weeks, you'll join 4 live, online, instructor-led sessions that blend theory with real-world application:
- Expert-led Workshops: Learn directly from a seasoned practitioner.
- Hands-on Case Studies: Apply frameworks in small-group exercises.
- Personalized Feedback: Receive tailored coaching to refine your work.
- Live Q&A & Networking: DIve deeper with peers and the instructor.
- Ongoing Resources: Access slide decks, templates and an online forum to reinforce your learning.
Instructor: Marcelo Machado
Marcelo Machado is a distinguished academic and industry leader with a unique blend of expertise in digital transformation, sustainability, and innovation management. With over 15 years of experience in higher education and a robust industry background, Marcelo has consistently bridged theory and practice in his work. He holds a PhD in Technology & Knowledge Management from the Japan Advanced Institute of Science and Technology and has completed executive programs at prestigious institutions including Northwestern's Kellogg School of Management and Oxford's Said Business School. Notably, Marcelo earned a Certificate in Innovation and Entrepreneurship from Stanford University's School of Engineering, further solidifying his credentials in this critical area. As a tenured faculty member, he has developed and taught courses on innovation, digital transformation, and sustainable operations. Marcelo's industry experience as a senior consultant, innovation manager, and advisor to technology startups has given him valuable insights into various innovation ecosystems. His research and teaching emphasize the intersection of technology, sustainability, and business strategy, making him well-positioned to lead initiatives that prepare students for the evolving demands of the global business landscape .