PRLN 1142(formerly JRNL 1142)cr1.5
Computer Skills 1
Students will learn how to use the personal computer and various computer applications. They will develop the skills and knowledge needed to produce computer-generated material in the Public Relations field. They will work with Windows-based programs to create, edit, and format text, assemble page designs and layouts, display advertising and work with images to create a variety of professional material.
Corequisites: JRNL 1141

PRLN 1150 cr-3
Public Relations Practice
Students will learn about public relations and the related activities of public affairs, publicity, advertising and marketing. They will prepare media releases, public service announcements and communication plans.
Corequisites: PRLN 1142 and PRLN 1162

PRLN 1162 cr-3
Writing for Newspapers
Students will learn how to write for the print news media. They will practice newswriting, using journalistic style that meets the needs of community and daily newspapers. Students will learn to recognize a newsworthy story and to understand the differences between news, features and opinion pieces. They will receive an introduction to how newspapers function and how reporters gather and screen information that comes from public relations and other sources.
Corequisites: JRNL 1142 and PRLN 1150

PRLN 1221 cr-1.5
Public Relations Writing
This course will help to develop the students' public relations writing skills. Students will be provided with an overview of the media used to communicate to audiences via the written word. Topics to be covered include the principles of public relations writing, as well writing for select audiences, mass audiences and special interest audiences.
Prerequisites: PRLN 1150, 1162
Corequisites: PRLN 1241, JRNL 1265

PRLN 1236 (formerly 2336) cr-3
Visual Presentations
Students will learn how to design A/V and multimedia material and how to use a variety of types of equipment. They will learn about theoretical approaches and practical considerations for public relation presentations.
Prerequisites: JRNL 1141 and PRLN 1142
Corequisites: PRLN 1223 and 1243

PRLN 1241 cr-3
Organizational Communications
Continuing from JRNL 1141 and PRLN 1150 this course emphasizes the theories and techniques and the planning and design of communications programs in order to meet organizational objectives. Students will examine the content and production of employee publications, videos, and other internal communications media, and develop and present an internal communication plan or project for an actual client.
Prerequisites: JRNL 1100
Corequisites: JRNL 1265, ( PRLN 2336 or 1236)

PRLN 1243 cr-1.5
Computer Skills for Public Relations
Students will learn how to use software applications for word processing, graphic design, page layout, spreadsheets, project planning and research on the Internet. They will gain a basic understanding of HTML and will learn how to create and maintain a web site.
Prerequisites: JRNL 1141 and 1142
Corequisites: PRLN 1241

PRLN 2321 cr-1.5
Advanced Public Relations Writing
Students continue to develop public relations writing skills learned in PRLN 1221. They are introduced to marketing public relations, which provides them with the opportunity to practice writing promotional media releases and media kits, corporate advertising and brochures, trade advertising, writing for audio visual presentations, and feature stories for trade publications.
Prerequisites: PRLN 1221
Corequisites: PRLN 2350

PRLN 2350 cr-3
Public Relations Advertising
Students will examine the role of advertising in the field of public relations. They will learn basic advertising skills to help them plan and produce effective advertising campaigns for non-profit or community organizations.
Prerequisites: PRLN 1150 and 1241
Corequisites: PRLN 2380

PRLN 2351 (formerly 1251) cr-3
Event Management & Public Speaking
Students learn how to organize and manage a special event Including research, designing the event, coordination, planning and promotion, and evaluating the event's success. They will learn basic skills of public speaking including researching and preparing a structured speech, delivering an informative and persuasive speech, learning evaluation techniques and listening skills.
Prerequisites: PRLN 1100 and 1162 and 1142 and 1150 and 1150 and 1221 and 1243 MRKT 1199 and JRNL 1141 and 1130 and 1265

PRLN 2375 cr-3
Business Publications
Students will be introduced to the disciplines involved in the production of business publications, including client consultation, budget preparation and control, scheduling, writing, design, production and coordination. They will work with community clients with particular emphasis placed on project management.
Prerequisites: PRLN 1221

PRLN 2380 cr-3
Electronic Media Strategies
Students will study the development of electronic media messages delivered to specific audiences. They will learn the organization of news broadcasting and programming and how various organizations develop electronic media strategies to influence the public. Students will learn to meet strategic objectives through use of video news releases and public service announcements.
Prerequisites: PRLN 1150 and 1241
Corequisites: PRLN 2350

PRLN 2450 cr-3
Public Relations Management
This course will examine the management of public relations activities such as campaigns. Students will become aware of aspects of managing public relations departments and consultancies. The course will emphasize the integration of social science theories and management techniques in the research, planning, implementation, and evaluation of public relations strategies. Students will learn how to prepare proposals for acquiring new clients. This course is designed to prepare students for their Work Experience program ( PRLN 2476).
Corequisites: PRLN 2476

PRLN 2472 cr-3
Public Relations Practicum
This course will prepare graduating students for their end-of-semester work experience ( PRLN 2476). Students will plan and implement short public relations campaigns for community clients. Students will be given the opportunity to focus on areas they wish to review and practice skills required for their work experience.
Prerequisites: PRLN 2350, 2380
Corequisites: PRLN 2450

PRLN 2476 cr-4.5
Public Relations Work Experience
This work experience practicum is arranged for fourth-semester Public Relations students and consists of four weeks working full-time. Students will be given the opportunity to apply skills leaned in the program in an on-the-job situation. Consideration will be given to the individual interests skills and personal suitability of the student, the needs of the student and of the practicum employer.
Prerequisites: PRLN 2375
Corequisites: PRLN 2450, 2472