Marketing Management: Diploma
Description
Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
The Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. First the emphasis is on basic business knowledge and skills then students explore intensively the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students real world experience.
Graduates of this program (with a minimum grade point average of 2.7 and a C+ or higher in Accounting and Statistics) are eligible for direct entry into the third year of Kwantlen's Bachelor of Business Administration degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Management.
Certain courses in the program are also transferable to other post-secondary institutions. (Please refer to the BC Transfer Guide at www.bctransferguide.ca for specific transfer credit information).
Career Opportunities
A marketing education is one of the best ways to prepare for a career in business or management. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by ethically meeting people's needs with useful products and services.
With a Marketing Management Diploma, graduates are eligible for almost any entry-level business or management position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.
Kwantlen's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.
Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.
Program Admission Requirements
General university admission requirements apply to this program including the undergraduate-level English Proficiency Requirement.
Note: A first year level English course is a requirement of this program. Students wishing to complete the program without having to undertake any preparatory courses must enter with English 12 with a B grade (or the equivalent prerequisite). Please make an appointment with an Educational Advisor to plan your course selections accordingly.
Co-operative Education
This diploma program is offered with a Co-operative Education option. Co-operative Education provides a student with paid, practical work experience that gives them an opportunity to apply the skills they are gaining through their education. Diploma students can complete two separate 4-month work semesters.
Co-operative Education is optional and selective. Students wishing to choose the Co-op option must register into COOP 1101 in conjunction with their first academic term courses. Prerequisites for the first Co-op work term (COOP 1110) are permission of the instructor as well as the completion of COOP 1101 and first year courses with a minimum grade point average.
Students must complete a minimum of 360 hours of work per work term and students must receive satisfactory performance evaluations from their employer(s).
The Co-operative Education designation requires successful completion of the following courses:
All of: |
|||
| COOP 1101 | Job Search Techniques | 1 credit | |
| COOP 2101 | Leadership and the Job Search | 1 credit | |
| COOP 2301 | Career Search | 1 credit | |
And either: |
|||
| COOP 1110 | Co-op Work Semester 1 | 9 credits | |
| Or both: | |||
| COOP 1111 | Co-op Work Semester 1 | 4.5 credits | |
| COOP 1112 | Co-op Work Semester 1 | 4.5 credits | |
And either: |
|||
| COOP 2110 | Co-op Work Semester 2 | 9 credits | |
| Or both: | |||
| COOP 2111 | Co-op Work Semester 2 | 4.5 credits | |
| COOP 2112 | Co-op Work Semester 2 | 4.5 credits | |
The following qualifications must be met prior to your first work term:
- COOP 1101
- completion of first year courses with a minimum GPA of 3.0.
- Instructor permission
Students completing all the requirements of a Co-operative Education program will receive a Co-operative Education designation on their credential and transcript.
Content
Core Requirements:
Students take 10 courses to provide grounding in the key areas of business and communication, including:
All of: |
|||
| CBSY 1105 | Introductory Microcomputer Applications | 3 credits | |
| MRKT 1199 | Introduction to Marketing | 3 credits | |
One of: |
|||
| CBSY 2305 | Advanced Microcomputer Applications* | 3 credits | |
| CBSY 2310 | Advanced MS Office and Internet* | 3 credits | |
Students must take at least one course from each of the following areas: |
|||
| Accounting** | |||
| Applied Communications (CMNS 1140) | |||
| Business | |||
| Economics*** | |||
| English | |||
| Mathematics**** | |||
| Statistics***** | |||
Notes:
* Only one of CBSY 2305 and CBSY 2310 may be used for credit.
** (ACCT 1130 or BUQU 1130) and (ACCT 1230 or BUQU 1230) do NOT count towards this requirement
*** ACCT 2293 (or ACCT 1110 and ACCT 1210) and ECON 1150 are recommended for students who intend to proceed into any Kwantlen BBA degree program after completing the diploma.
**** ACCT 1130 or BUQU 1130 Business Mathematics are the core business mathematics courses recommended for the program. Students may earn credits for only one of ACCT 1130 or BUQU 1130.
***** ACCT 1230 or BUQU 1230 Business Statistics are the core business statistics courses recommended for the program. Students may earn credits for only one of ACCT 1230 or BUQU 1230.
Marketing Management Requirements
In addition to core requirements, students take eight additional courses in marketing:
All of: |
|||
| MRKT 1235 | Small Business Essentials | 3 credits | |
| MRKT 1299 | Consumer Behaviour | 3 credits | |
| MRKT 2333 | Marketing Management I | 3 credits | |
| MRKT 2340 | Marketing Research | 3 credits | |
| MRKT 2360 | Selling and Sales Management* | 3 credits | |
| MRKT 2444 | Marketing Management II | 3 credits | |
And any two of**: |
|||
| MRKT 2111 | Introduction to e-marketing | 3 credits | |
| Any 2300-level MRKT course | |||
| Any 2400-level MRKT course | |||
Notes:
* Students are required to participate in an actual sales project that counts towards part of their graded assessment.
** Students interested in pursuing a BBA in Marketing Management, should note that it is highly recommended they take MRKT 2111.
Electives
The remaining two courses are electives. Students must choose two courses from the list of approved Faculty of Business Liberal Education Electives or from the list of Economics courses and/or Applied Communications courses numbered 1100 or higher.
Note: Credit for ECON 1101 will not be granted if taken after ECON 1150 or ECON 1250.
For Graduation purposes only:
- credit will NOT be granted for ACCT 1110, if credit has been previously granted for ACCT 1210 or ACCT 2293
- credit will NOT be granted for both ACCT 1210 and ACCT 2293
Recommended Course Progression
All of: |
|||
| ACCT 1110 | Principles of Accounting I* | 3 credits | |
| ACCT 1130 | Business Mathematics or BUQU 1130 Business Mathematics | 3 credits | |
| ACCT 1230 | Business Statistics or BUQU 1230 Business Statistics | 3 credits | |
| CBSY 1105 | Introductory Microcomputer Applications | 3 credits | |
| CMNS 1140 | Introduction to Professional Communication | 3 credits | |
| ECON 1150 | Principles of Microeconomics | 3 credits | |
| ENGL 1100 | Writing, Reading and Thinking | 3 credits | |
| MRKT 1199 | Introduction to Marketing | 3 credits | |
| MRKT 1235 | Small Business Essentials | 3 credits | |
| MRKT 1299 | Consumer Behaviour | 3 credits | |
| MRKT 2333 | Marketing Management I | 3 credits | |
| MRKT 2340 | Marketing Research | 3 credits | |
| MRKT 2360 | Selling and Sales Management | 3 credits | |
| MRKT 2444 | Marketing Management II | 3 credits | |
One of: |
|||
| BUSI 1210 | Essentials of Management | 3 credits | |
| BUSI 1215 | Organizational Behaviour I | 3 credits | |
One of: |
|||
| CBSY 2305 | Advanced Microcomputer Applications | 3 credits | |
| CBSY 2310 | Advanced MS Office and Internet | 3 credits | |
Two of: |
|||
| MRKT 2111 | E-Marketing | 3 credits | |
| MRKT 2321 | Retail Management I | 3 credits | |
| MRKT 2401 | Advertising | 3 credits | |
| MRKT 2430 | Marketing Simulation | 3 credits | |
| MRKT 2455 | International Marketing | 3 credits | |
* Note: Students with strong skills may wish to take ACCT 2293 instead
Recommended Course Progression - Co-operative Education Mode
One of: |
|||
| ACCT 1130 | Business Mathematics* | 3 credits | |
| BUQU 1130 | Business Mathematics* | 3 credits | |
One of: |
|||
| ACCT 1230 | Business Statistics** | 3 credits | |
| BUQU 1230 | Business Statistics** | 3 credits | |
All of: |
|||
| ACCT 1110 | Principles of Accounting I*** | 3 credits | |
| CBSY 1105 | Introductory Microcomputer Applications | 3 credits | |
| CMNS 1140 | Business and Technical Communication: Theory and Application | 3 credits | |
| COOP 1101 | Job Search Techniques | 3 credits | |
| COOP 1110 | Work Semester 1 | 3 credits | |
| COOP 2110 | Work Semester 2 | 3 credits | |
| COOP 2101 | Leadership and the Job Search | 3 credits | |
| COOP 2301 | Career Search | 3 credits | |
| ECON 1150 | Principles of Microeconomics | 3 credits | |
| ENGL 1100 | Writing, Reading and Thinking: An Introduction | 3 credits | |
| MRKT 1199 | Introduction to Marketing | 3 credits | |
| MRKT 1235 | Small Business Essentials | 3 credits | |
| MRKT 1299 | Consumer Behaviour | 3 credits | |
| MRKT 2333 | Marketing Management I | 3 credits | |
| MRKT 2340 | Marketing Research | 3 credits | |
| MRKT 2360 | Selling and Sales Management | 3 credits | |
| MRKT 2444 | Marketing Management II | 3 credits | |
One of: |
|||
| BUSI 1210 | Essentials of Management | 3 credits | |
| BUSI 1215 | Organizational Behaviour I | 3 credits | |
One of: |
|||
| CBSY 2305 | Advanced Microcomputer Applications | 3 credits | |
| CBSY 2310 | Advanced MS Office and Internet | 3 credits | |
Two of: |
|||
| MRKT 2111 | E-Marketing | 3 credits | |
| MRKT 2401 | Advertising | 3 credits | |
| MRKT 2321 | Retail Management I | 3 credits | |
| MRKT 2430 | Marketing Simulation | 3 credits | |
| MRKT 2455 | International Marketing | 3 credits | |
Notes:
* Students may earn credit for only one of ACCT 1130 or BUQU 1130.
** Students may earn credit for only one of ACCT 1230 or BUQU 1230.
*** Students with strong skills may wish to take ACCT 2293.
Graduation
Upon successful completion of this program, students are eligible to receive a Diploma in Marketing Management.
Upon successful completion of this program with co-operative education, students are eligible to receive a Diploma in Marketing Management, Co-operative Education Option.
