Marketing Management: Diploma
Description
Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
The Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. First the emphasis is on basic business knowledge and skills then students explore intensively the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students real world experience.
Graduates of this program (with a minimum grade point average of 2.7 and a C+ or higher in Accounting and Statistics) are eligible for direct entry into the third year of Kwantlen's Bachelor of Business Administration degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Management.
Certain courses in the program are also transferable to other post-secondary institutions. (Please refer to the BC Transfer Guide at www.bctransferguide.ca for specific transfer credit information).
Career Opportunities
A marketing education is one of the best ways to prepare for a career in business or management. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by ethically meeting people's needs with useful products and services.
With a Marketing Management Diploma, graduates are eligible for almost any entry-level business or management position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.
Kwantlen's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.
Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.
Program Admission Requirements
General university admission requirements apply to this program including the undergraduate-level English Proficiency Requirement.
Note: A first year level English course is a requirement of this program. Students wishing to complete the program without having to undertake any preparatory courses must enter with English 12 with a B grade (or the equivalent prerequisite). Please make an appointment with an Educational Advisor to plan your course selections accordingly.
Program Requirements
Core Requirements:
Students take 10 courses to provide grounding in the key areas of business and communication, including:
All of: |
|||
| CBSY 1105 | Introductory Computer Applications | 3 credits | |
| MRKT 1199 | Introduction to Marketing | 3 credits | |
One of: |
|||
| CBSY 2305 | Advanced Microcomputer Applications* | 3 credits | |
| CBSY 2310 | Advanced MS Office and Web Site Applications* | 3 credits | |
Students must take at least one course from each of the following areas: |
|||
| Accounting† | |||
| Applied Communications (CMNS 1140) | |||
| Business | |||
| Economics‡ | |||
| English | |||
| Mathematics** | |||
| Statistics*** | |||
Notes:
* Only one of CBSY 2305 and CBSY 2310 may be used for credit.
† (ACCT 1130 or BUQU 1130) and (ACCT 1230 or BUQU 1230) do NOT count towards this requirement
‡ ACCT 2293 (or ACCT 1110 and ACCT 1210) and ECON 1150 are recommended for students who intend to proceed into any Kwantlen BBA degree program after completing the diploma.
** ACCT 1130 or BUQU 1130 Business Mathematics are the core business mathematics courses recommended for the program. Students may earn credits for only one of ACCT 1130 or BUQU 1130.
*** ACCT 1230 or BUQU 1230 Business Statistics are the core business statistics courses recommended for the program. Students may earn credits for only one of ACCT 1230 or BUQU 1230.
Marketing Management Requirements
In addition to core requirements, students take eight additional courses in marketing:
All of: |
|||
| MRKT 1235 | Small Business Essentials | 3 credits | |
| MRKT 1299 | Consumer Behaviour | 3 credits | |
| MRKT 2333 | Marketing Management I | 3 credits | |
| MRKT 2340 | Marketing Research | 3 credits | |
| MRKT 2360 | Selling and Sales Management* | 3 credits | |
| MRKT 2444 | Marketing Management II | 3 credits | |
And any two of†: |
|||
| MRKT 2111 | Introduction to e-marketing | 3 credits | |
| Any 2300-level MRKT course | |||
| Any 2400-level MRKT course | |||
Notes:
* Students are required to participate in an actual sales project that counts towards part of their graded assessment.
† Students interested in pursuing a BBA in Marketing Management, should note that it is highly recommended they take MRKT 2111.
Electives
The remaining two courses are electives. Students must choose two courses from the list of approved Faculty of Business Liberal Education Electives or from the list of Economics courses and/or Applied Communications courses numbered 1100 or higher.
Note: Credit for ECON 1101 will not be granted if taken after ECON 1150 or ECON 1250.
For Graduation purposes only:
- a maximum of 6 credits can be obtained for any combination of ACCT 1110, ACCT 1210 and ACCT 2293.
Co-operative Education
The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters but may also be available part-time over an 8 month continuous (parallel) placement. Work semesters alternate with academic study.
Students wishing to enter and participate in the Co-op Option must meet the following requirements:
Declaration/Entrance Requirements:
- Good academic standing
Program Continuance Requirements:
Continuation in the co-op option requires:
- Completion of COOP 1101 prior to 30 program credits
- Minimum program GPA of 2.7
Work Term Requirements:
Participation and enrolment in a co-op work term requires:
- Successful completion of COOP 1101
- Successful completion of 30 program credits including CBSY 1105, MRKT 1199, and one other MRKT course
- Instructor permission
Co-op Requirements
The Co-operative Education designation requires successful completion of the following courses:
Required: |
|||
| COOP 1101 | Job Search Techniques | 1 credit | |
| COOP 2101 | Leadership and the Job Search | 1 credit | |
| COOP 2301 | Career Search | 1 credit | |
And all of: |
|||
| COOP 1150* | Co-op Work Semester 1 | 9 credits | |
| COOP 2150* | Co-op Work Semester 2 | 9 credits | |
* Part-time (Parallel) work terms may be taken over two semesters as COOP 1150A/1150B or COOP 2150A/2150B respectively.
Additional requirements:
In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.
Credential Awarded
Upon successful completion of this program, students are eligible to receive a Diploma in Marketing Management.
Upon successful completion of this program with co-operative education, students are eligible to receive a Diploma in Marketing Management, Co-operative Education Option.
