2012-13 University Calendar
 Kwantlen Polytechnic University  Calendar  2012-13  Faculty of Business  Marketing Management: Diploma

Marketing Management: Diploma


Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.

The Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. First the emphasis is on basic business knowledge and skills then students explore intensively the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students real world experience.

Graduates of this program (with a minimum grade point average of 2.7 and a C+ or higher in Accounting and Statistics) are eligible for direct entry into the third year of Kwantlen's Bachelor of Business Administration degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Management.

Certain courses in the program are also transferable to other post-secondary institutions. (Please refer to the BC Transfer Guide at www.bctransferguide.ca for specific transfer credit information).

Career Opportunities

A marketing education is one of the best ways to prepare for a career in business or management. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by ethically meeting people's needs with useful products and services.

With a Marketing Management Diploma, graduates are eligible for almost any entry-level business or management position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.

Kwantlen's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.

Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.

Program Admission Requirements

General university admission requirements apply to this program including the undergraduate-level English Proficiency Requirement.

Note: A first year level English course is a requirement of this program. Students wishing to complete the program without having to undertake any preparatory courses must enter with English 12 with a B grade (or the equivalent prerequisite). Please make an appointment with an Educational Advisor to plan your course selections accordingly.

Program Requirements

Core Requirements:

Students take 10 courses to provide grounding in the key areas of business and communication, including:

All of:
  CBSY 1105 Introductory Computer Applications 3 credits
  MRKT 1199 Introduction to Marketing 3 credits
One of:
  CBSY 2305 Advanced Microcomputer Applications* 3 credits
  CBSY 2310 Advanced MS Office and Web Site Applications* 3 credits
Students must take at least one course from each of the following areas:
  Applied Communications (CMNS 1140)

* Only one of CBSY 2305 and CBSY 2310 may be used for credit.
† (ACCT 1130 or BUQU 1130) and (ACCT 1230 or BUQU 1230) do NOT count towards this requirement
‡ ACCT 2293 (or ACCT 1110 and ACCT 1210) and ECON 1150 are recommended for students who intend to proceed into any Kwantlen BBA degree program after completing the diploma.
** ACCT 1130 or BUQU 1130 Business Mathematics are the core business mathematics courses recommended for the program. Students may earn credits for only one of ACCT 1130 or BUQU 1130.
*** ACCT 1230 or BUQU 1230 Business Statistics are the core business statistics courses recommended for the program. Students may earn credits for only one of ACCT 1230 or BUQU 1230.

Marketing Management Requirements

In addition to core requirements, students take eight additional courses in marketing:

All of:
  MRKT 1235 Small Business Essentials 3 credits
  MRKT 1299 Consumer Behaviour 3 credits
  MRKT 2333 Marketing Management I 3 credits
  MRKT 2340 Marketing Research 3 credits
  MRKT 2360 Selling and Sales Management* 3 credits
  MRKT 2444 Marketing Management II 3 credits
And any two of†:
  MRKT 2111 Introduction to e-marketing 3 credits
  Any 2300-level MRKT course
  Any 2400-level MRKT course

* Students are required to participate in an actual sales project that counts towards part of their graded assessment.
† Students interested in pursuing a BBA in Marketing Management, should note that it is highly recommended they take MRKT 2111.


The remaining two courses are electives. Students must choose two courses from the list of approved Faculty of Business Liberal Education Electives or from the list of Economics courses and/or Applied Communications courses numbered 1100 or higher.

Note: Credit for ECON 1101 will not be granted if taken after ECON 1150 or ECON 1250.

For Graduation purposes only:

Co-operative Education

The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters but may also be available part-time over an 8 month continuous (parallel) placement. Work semesters alternate with academic study.

Students wishing to enter and participate in the Co-op Option must meet the following requirements:

Declaration/Entrance Requirements:

Program Continuance Requirements:

Continuation in the co-op option requires:

Work Term Requirements:

Participation and enrolment in a co-op work term requires:

Co-op Requirements

The Co-operative Education designation requires successful completion of the following courses:

  COOP 1101 Job Search Techniques 1 credit
  COOP 2101 Leadership and the Job Search 1 credit
  COOP 2301 Career Search 1 credit
And all of:
  COOP 1150* Co-op Work Semester 1 9 credits
  COOP 2150* Co-op Work Semester 2 9 credits

* Part-time (Parallel) work terms may be taken over two semesters as COOP 1150A/1150B or COOP 2150A/2150B respectively.

Additional requirements:

In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.

Credential Awarded

Upon successful completion of this program, students are eligible to receive a Diploma in Marketing Management.

Upon successful completion of this program with co-operative education, students are eligible to receive a Diploma in Marketing Management, Co-operative Education Option.

Last Updated: Aug 9, 2012

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