2013-14 University Calendar
Kwantlen Polytechnic University Calendar  2013-14  Faculty of Business  Marketing Management: Diploma

Marketing Management: Diploma

Description

Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.

The Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. First the emphasis is on basic business knowledge and skills then students explore intensively the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students real world experience.

Graduates of this program may also be eligible for direct entry into the third year of KPU's Bachelor of Business Administration degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Management.

Certain courses in the program are also transferable to other post-secondary institutions. (Please refer to the BC Transfer Guide at www.bctransferguide.ca for specific transfer credit information).

Student Profile

Students completing a Marketing Diploma may be high school graduates who wish to pursue a two year post-secondary program. Transfer students from other post-secondary institutions also study in the Marketing Diploma program. The Marketing Diploma is appropriate for mid-level management who are seeking to upgrade their skills in the marketing field. International students seeking a Marketing Diploma from an accredited university also study in this program.

Career Opportunities

A marketing education is one of the best ways to prepare for a career in business or management. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by ethically meeting people's needs with useful products and services.

With a Marketing Management Diploma, graduates are eligible for almost any entry-level business or management position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.

KPU's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.

Positions held by recent KPU Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.

Program Admission Requirements

General university admission requirements apply to this program including the undergraduate-level English Proficiency Requirement.

Note: A first year level English course is a requirement of this program. Students wishing to complete the program without having to undertake any preparatory courses must enter with English 12 with a B grade (or the equivalent prerequisite). Please make an appointment with an Educational Advisor to plan your course selections accordingly.

Program Requirements

Students must complete 60 credits that include:

Core Courses

All of:
  BUSI 2390 Business Law 3 credits
  CBSY 1105 Introductory Computer Applications 3 credits
  CMNS 1140 Introduction to Professional Communication 3 credits
  ECON 1150 Principles of Microeconomics 3 credits
  ENGL 1100 Introduction to University Writing 3 credits
All of Group A or all of Group B:
  Group A   
  ACCT 2293 Accelerated Introductory Financial Accounting 3 credits
  Group B‡    
  ACCT 1110 Introductory Financial Accounting I 3 credits
  ACCT 1210 Introductory Financial Accounting II 3 credits
One of:
  ACCT 1130 Business Mathematics* 3 credits
  BUQU 1130 Business Mathematics* 3 credits
One of:
  ACCT 1230 Business Statistics† 3 credits
  BUQU 1230 Business Statistics† 3 credits
  CRIM 2103 Quantitative Data Analysis I 3 credits
  MATH 1115 Statistics I 3 credits
  MATH 2341 Introduction to Statistics for Business 4 credits
  PSYC 2300 Applied Statistics 3 credits
  SOCI 2365 Introduction to Social Research Statistics 3 credits
One of:
  BUSI 1210 Essentials of Management 3 credits
  BUSI 1215 Organizational Behaviour 3 credits

Notes:
* Students may earn credit for only one of ACCT 1130 or BUQU 1130.
† Students may earn credit for only one of ACCT 1230 or BUQU 1230.
‡ Student who choose this option, may require more than 60 credits to graduate.

Liberal Education Electives

Two of:
  Courses from either the list of approved Faculty of Business Liberal Education Electives or from the list of Economics courses numbered 1100 or higher and/or Applied Communications numbered 1100 or higher. 6 credits

Core Marketing Courses

All of:
  MRKT 1199 Introduction to Marketing 3 credits
  MRKT 1299 Consumer Behaviour 3 credits
  MRKT 2111 Introduction to e-marketing 3 credits
  MRKT 2333 Marketing Management I 3 credits
  MRKT 2340 Marketing Research 3 credits
  MRKT 2360 Selling and Sales Management 3 credits
  MRKT 2401 Introduction to Integrated Marketing Communications - Advertising 3 credits
  MRKT 2444 Marketing Management II 3 credits

Marketing Electives

One of:
  MRKT 2235 Small Business Entrepreneurship 3 credits
  MRKT 2321 Retail Management 3 credits
  MRKT 2421 Retail Buying and Merchandise Management 3 credits
  MRKT 2455 International Marketing 3 credits

Co-operative Education

The Marketing Management diploma is offered with a Co-operative Education option. Co-operative Education gives a student the opportunity to apply the skills gained during academic study in paid, practical work experience semesters. Students can complete two work semesters while completing their diploma. Work terms generally occur full-time in separate 4 month work semesters but may also be available part-time over an 8 month continuous (parallel) placement. Work semesters alternate with academic study.

Students wishing to enter and participate in the Co-op Option must meet the following requirements:

Declaration/Entrance Requirements:

Program Continuance Requirements:

Continuation in the co-op option requires:

Work Term Requirements:

Participation and enrolment in a co-op work term requires:

Co-op Requirements

The Co-operative Education designation requires successful completion of the following courses:

Required:
  COOP 1101 Job Search Techniques 1 credit
  COOP 2101 Leadership and the Job Search 1 credit
  COOP 2301 Career Search 1 credit
And all of:
  COOP 1150* Co-op Work Semester 1 9 credits
  COOP 2150* Co-op Work Semester 2 9 credits

* Part-time (Parallel) work terms may be taken over two semesters as COOP 1150A/1150B or COOP 2150A/2150B respectively.

Additional requirements:

In addition to the requirements stated above, all Co-op students must satisfy the General Co-operative Education Requirements.

Credential Awarded

Upon successful completion of this program, students are eligible to receive a Diploma in Marketing Management.

Upon successful completion of this program with co-operative education, students are eligible to receive a Diploma in Marketing Management, Co-operative Education Option.

Last Updated: Sep 16, 2013

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