Marketing: Certificate
Description
Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
In the Marketing Certificate Program, students complete marketing courses followed by practical courses in sales and sales management, marketing management and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour, E-marketing, and marketing research as electives.
Due to prerequisite and course scheduling considerations careful course planning is required. Students should consult an Educational Advisor when considering the Marketing Certificate. (The Certificate may be completed in two semesters dependent on course offerings).
Student Profile
Students completing a Marketing Certificate may have some business experience and wish to earn a credential. The certificate is also appropriate for students who have earned a diploma or degree in another subject and wish to pursue or enhance a business career. Transfer students from other post-secondary institutions also study in the Certificate program. The Marketing Certificate is well-suited for mid-level management who are seeking to upgrade their skills in the marketing field.
Career Opportunities
The Marketing Certificate provides students with an overview of current marketing fundamentals. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.
Program Admission Requirements
General university admission requirements apply to this program including the undergraduate-level English Proficiency Requirement.
Program Requirements
Students must complete 30 credits that includes:
All of: |
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| MRKT 1199 | Introduction to Marketing | 3 credits | |
| MRKT 1299 | Consumer Behaviour | 3 credits | |
| MRKT 2111 | Introduction to e-marketing | 3 credits | |
| MRKT 2333 | Marketing Management I | 3 credits | |
| MRKT 2340 | Marketing Research | 3 credits | |
| MRKT 2360 | Selling and Sales Management | 3 credits | |
| MRKT 2401 | Introduction to Integrated Marketing Communications - Advertising | 3 credits | |
One of: |
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| MRKT 2235 | Small Business Entrepreneurship | 3 credits | |
| MRKT 2321 | Retail Management | 3 credits | |
| MRKT 2421 | Retail Buying and Merchandise Management | 3 credits | |
| MRKT 2444 | Marketing Management II | 3 credits | |
| MRKT 2455 | International Marketing | 3 credits | |
One of: |
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| ACCT 1230 | Business Statistics† | 3 credits | |
| BUQU 1230 | Business Statistics† | 3 credits | |
| CRIM 2103 | Quantitative Data Analysis I | 3 credits | |
| MATH 1115 | Statistics I | 3 credits | |
| MATH 2341 | Introduction to Statistics for Business | 4 credits | |
| PSYC 2300 | Applied Statistics | 3 credits | |
| SOCI 2365 | Introduction to Social Research Statistics | 3 credits | |
One of: |
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| Course from either the list of approved Faculty of Business Liberal Education Electives or from the list of Economics courses numbered 1100 or higher and/or Applied Communications numbered 1100 or higher. | 3 credits | ||
† Note: Students may earn credit for only one of ACCT 1230 or BUQU 1230.
Credential Awarded
Upon successful completion of this program, students are eligible to receive a Certificate in Marketing.
