2012-13 University Calendar
 Kwantlen Polytechnic University  Calendar  2012-13  Faculty of Design  Fashion Marketing: Diploma

Fashion Marketing: Diploma


The Fashion Marketing Diploma program combines fashion, communications and business knowledge and skills relevant to dynamic careers in fashion market research, trend forecasting, styling, visual merchandising, fashion writing, promotion, buying, sales and management at the wholesale and retail levels. The program includes hands-on activities as well as research and writing to promote critical thinking, analysis and synthesis of ideas. Work experiences, attending and participating in fashion events, and excursions to fashion companies and select fashion districts serve as portable classrooms and opportunities to create a broad network.

Program outcomes include collecting, analyzing and interpreting data on economic and fashion trends, consumer demographics, buying habits, tastes and preferences, as well as market size, penetration and competitors as they relate to specific target clientele and fashion products or services from a globally competitive perspective.

Most people who apply to a fashion program have a passionate lifelong interest in fashion. A flair for fashion and good business sense are necessary ingredients for success in the field of Fashion Marketing. Applicants may come directly from high school, transfer from other Kwantlen programs or other institutions, be mature individuals seeking a profession or making a career change, and retail sector personnel seeking upgrading. Applicants need to understand that a fashion marketing program requires extensive research, thinking, writing, computation and digital technology skills.

Fashion as a discipline is by its very nature connected with and impacted by culture and society. Therefore, emerging fashion marketers must be conversant with cultural and societal issues. Sustainable fashion and textiles are recurring themes throughout the fashion marketing diploma program courses as is awareness of the world through constant study of current events. Leadership and volunteer activities within the program play a role in the development of leaders and contributors to the world.

If seeking a business degree, Fashion Marketing Diploma program graduates may ladder directly to Kwantlen's third year of the Bachelor of Business Administration program (B.B.A.) based on taking the required bridging courses as electives. If bridging courses are not completed within the Diploma program, they may be taken prior to entry to the B.B.A. If seeking a General Studies degree, Fashion Marketing students will need to consult with the B.A. advisor and should do so early in the program to determine appropriate electives. Direct laddering to a B.A. is not possible and therefore more bridging courses will be required upon completion of the Fashion Marketing Diploma.

Career Opportunities

Graduates can work for small, medium and large apparel companies (such as lululemon, Aritzia, Gentle Fawn, Arson/Orb, Flosport, and Bootlegger), apparel distributors, marketing companies and retail (management), as well as work freelance or run a service-oriented entrepreneurship. Career opportunities are extensive and can be singular or include any combination of the following: Buying, Merchandising, Visual Merchandising, Branding, Communication, Forecasting, Styling, Special Events Coordination, Retail sales, Store Management, Fashion Consulting, Catalogue Manager, Managing Marketing Strategies to name a few. This field allows for developing a wide range of creative business services.

Program Admission Requirements

In addition to Kwantlen's General university admission requirements, including the undergraduate-level English Proficiency Requirement, the following program admission requirements apply:

Admission decisions to this program are based on interim grades therefore proof of grades must be submitted in accordance with the following deadlines:

Any applicant who has not submitted proof of grades by the specified dates will be removed from the list of eligible applicants.

Letter of Interest

The letter of interest should be type-written (3-5 pages, single spaced, 12 pt. font) and must include:

Note: Applicants who have completed FASN 1115 (The Apparel Industry), may be exempt from the letter of interest requirements.

Program Requirements

The Diploma program requires a minimum of 60 credits of post-secondary courses. The structure of the program will allow for a combination of full-time, part-time, day, evening, online and mixed-mode studies.

The program consists of 50% Fashion Marketing courses and 50% courses from the School of Business. As students will be taking courses from a variety of Kwantlen program areas such as Marketing (MRKT), Business (BUSI), Accounting (ACCT) and Economics (ECON), they will be able to get a head start if so desired by taking many of the non-fashion courses at any time during the year as a General Studies student. Kwantlen Fashion Marketing Certificate, Fashion & Technology, Marketing students, graduates and transfers from other institutions may enter the program at any stage, provided they meet the program's admission requirements. Some limitations may apply due to prerequisites and availability of courses.

In order to continue each semester as a fashion marketing diploma student and maintain priority registration status, students are required to take all of the Fashion Marketing (FMRK) courses offered each semester.

All FMRK courses are available on the Richmond Campus and available only in either the fall or spring semester as listed in the "Course Requirements" section.

Most required non-fashion and elective courses are available on all campuses, every semester, including summer session, and at a variety of times during the day and week. Some elective courses may only be available on the Surrey Campus.

Course Requirements

Semester 1 (Fall)

All of:
  FMRK 1105 Computers for Fashion Marketing* 3 credits
  FMRK 1115 The Apparel Industry 2.5 credits
  FMRK 1150 Fashion Retail Work Experience 2 credits
  MRKT 1199 Introduction to Marketing* 3 credits
One of:
  BUSI 1110 Fundamentals of Business in Canada 3 credits
  BUSI 1210 Essentials of Management* 3 credits
  BUSI 1215 Organizational Behaviour* 3 credits
And one elective (see below).

Semester 2 (Spring)

All of:
  FMRK 1205 Visual Communications for Fashion Marketing 3 credits
  FMRK 1215 Textile Science 3 credits
  FMRK 1250 Fashion & Consumer 3 credits
  MRKT 1299 Consumer Behaviour* 3 credits
One of:
  ACCT 1110 Introductory Financial Accounting I* 3 credits
  ACCT 1130 Business Mathematics 3 credits
  ACCT 2293 Accelerated Introductory Financial Accounting* 3 credits
  BUQU 1130 Business Mathematics 3 credits

Semester 3 (Fall)

All of:
  FMRK 2105 Visual Fashion Merchandising & Promotion 3 credits
  FMRK 2115 Fashion Forecasting 3 credits
  FMRK 2120 Fashion Writing 3 credits
And two electives (see below).

Semester 4 (Spring)

All of:
  FMRK 2205 Fashion Buying 3 credits
  FMRK 2215 Fashion Events and Promotions 3 credits
  FMRK 2240 Fashion Marketing Work Experience 1.5 credits
And two electives (see below)


Electives may be taken at any time based on availability and having met prerequisites where applicable.

Four of the five electives required (3-credit each for a total of 15 credits) must be selected from the following list.

One of the five electives required (3-credits) may be selected from any program or area of study including courses from the list below:

Either of:
  ACCT 1230† Business Statistics 3 credits
  BUQU 1230† Business Statistics 3 credits
Or any of:
  ACCT 1210* Introductory Financial Accounting II 3 credits
  BUSI 2390 Business Law 3 credits
  CBSY 1105† Introductory Computer Applications‡ 3 credits
  ECON 1150† Principles of Microeconomics 3 credits
  ENGL 1100† Introduction to University Writing 3 credits
  MRKT 1220 Dynamic Selling 3 credits
  MRKT 1235 Small Business Essentials 3 credits
  MRKT 2111 Marketing Online 3 credits
  MRKT 2321 Retail Management I 3 credits
  MRKT 2333 Marketing Management I 3 credits
  MRKT 2340 Marketing Research 3 credits
  MRKT 2360 Selling and Sales Management 3 credits
  MRKT 2401 Advertising 3 credits
  MRKT 2421 Retail Management II 3 credits
  MRKT 2430 Marketing Simulation (under development) 3 credits
  MRKT 2444 Marketing Management II 3 credits
  MRKT 2455 International Marketing 3 credits

* For graduation purposes a maximum of 6 credits can be obtained for any combination of ACCT 1110, ACCT 1210 and ACCT 2293.
† Courses required to ladder into Kwantlen's BBA program, along with the additional bridging requirement: CBSY 2205 - Management Information Systems (if FMRK 1105 not taken).
‡ If taken prior to fall 2010.

Credential Awarded

Upon successful completion of this program, students are eligible to receive a Diploma in Fashion Marketing.

Last Updated: Aug 9, 2012

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