Fashion Marketing: Diploma
You have an eye for style, and a head for business. We have a two-year diploma program that combines both. Immerse yourself in photo shoots, buying plans and fashion events where you'll make industry connections that last long after you leave. Everything you learn will let you jump into careers in Buying, Merchandising, Branding, Forecasting, Styling, Public Relations, Event Planning and Sales, or continue your studies into Kwantlen's Bachelor of Business Administration Degree Program (BBA).
Accepting up to 30 new students each year, applicants to the program are eager to learn about and work in various areas of the fashion industry. They have some experience and knowledge about fashion and wish to build on that passion to develop their marketing and management skills for success in leadership positions. If you have always enjoyed exploring fashion companies and thought about working with people and clothing in the business sector then you will thrive in this program. Students who excel in this program have a flair for fashion, an eye for style and an innate ability to connect with people.
Our graduates develop skills necessary for employment in the creative business services sector. Career opportunities are extensive and include:
- Styling and Consulting
- Visual Merchandising
- Special Events Coordination
- Retail Sales
Graduates can work for apparel companies, retailers, distributors and marketers. Some graduates choose to work freelance or run their own organizations and ideally find a broad variety of options to pursue a meaningful career or further education.
In addition to the Faculty's Admission Requirements, which consist of KPU's undergraduate English Proficiency Requirement, the following program admission requirements apply:
- English 12 with a minimum grade of C+ (or equivalent)
- Letter of interest (see www.kpu.ca/design/fashion-marketing for details)
Letter of Interest
The letter of interest should be type-written (3-5 pages, single spaced, 12 pt. font) and must include:
- A summary of knowledge about the field of fashion marketing.
- A statement of personal goals for applying to the program.
- A brief write-up including personal examples related to as many of the following skills as possible (2-3 paragraphs for each): working in a team, working independently, problem solving, developing personal management, organizational and stress management skills. Examples could come from school, work, play, sports activities etc.
Your letter of interest must be accompanied by:
- Transcripts from high school and any post-secondary institutions attended (Note: transcripts sent with your application for admission are not available to faculty – applicants must include copies with the letter of interest.
- A current resume.
- Two letters of reference. It is recommended applicants ask people to write about an applicant's ability to carry out one or more of the skills listed.
The Diploma program requires a minimum of 60 credits of post-secondary courses.
To continue each semester as a Fashion Marketing Diploma student and maintain priority registration status, students are required to take all of the Fashion Marketing (FMRK) courses in sequence as listed in the "Course Requirements" section.
Semester 1 (Fall)
|FMRK 1105||Computer Applications for Fashion Marketing||3 credits|
|FMRK 1115||The Apparel Market||2.5 credits|
|FMRK 1150||Fashion Retail Work Experience||2 credits|
|MRKT 1199||Introduction to Marketing||3 credits|
|BUSI 1110||Fundamentals of Business in Canada||3 credits|
|BUSI 1210||Essentials of Management||3 credits|
|BUSI 1215||Organizational Behaviour||3 credits|
And one elective (see below).
Semester 2 (Spring)
|FMRK 1205||Visual Communications for Fashion Marketing||3 credits|
|FMRK 1215||Textile Science||3 credits|
|FMRK 1250||Fashion & Consumers||3 credits|
|MRKT 1299||Consumer Behaviour||3 credits|
|BUQU 1130||Business Mathematics||3 credits|
Semester 3 (Fall)
|FMRK 2105||Visual Fashion Merchandising & Promotion||3 credits|
|FMRK 2115||Fashion Forecasting||3 credits|
|FMRK 2120||Fashion Writing||3 credits|
And two electives (see below).
Semester 4 (Spring)
|FMRK 2205||Fashion Buying||3 credits|
|FMRK 2215||Fashion Events and Promotions||3 credits|
|FMRK 2240||Fashion Marketing Work Experience||1.5 credits|
And two electives (see below)
Progressing to KPU Bachelor of Business Administration (BBA) Degrees: Students planning to progress to a BBA degree program at KPU should consult a School of Business educational advisor as early as possible to confirm declaration requirements.
Electives may be taken at any time based on availability and having met prerequisites where applicable.
Four of the five electives required (3-credit each for a total of 15 credits) must be selected from the following list.
One of the five electives required (3-credits) may be selected from any program or area of study, including courses from the list below:
|ACCT 1110*||Introductory Financial Accounting I||3 credits|
|ACCT 1210*||Introductory Financial Accounting II||3 credits|
|ACCT 2293*||Accelerated Introductory Financial Accounting||3 credits|
|BUQU 1230||Business Statistics||3 credits|
|BUSI 2390||Business Law||3 credits|
|ECON 1150||Principles of Microeconomics||3 credits|
|ENGL 1100||Introduction to University Writing||3 credits|
|MRKT 1220||Dynamic Selling||3 credits|
|MRKT 2111||Marketing Online||3 credits|
|MRKT 2235||Small Business Entrepreneurship||3 credits|
|MRKT 2321||Retail Management||3 credits|
|MRKT 2333||Marketing Management I||3 credits|
|MRKT 2340||Marketing Research||3 credits|
|MRKT 2360||Selling and Sales Management||3 credits|
|MRKT 2401||Introduction to Integrated Marketing Communications - Advertising||3 credits|
|MRKT 2421||Retail Buying and Merchandise Management||3 credits|
|MRKT 2444||Marketing Management II||3 credits|
|MRKT 2455||International Marketing||3 credits|
Note: * For graduation purposes a maximum of 6 credits can be obtained for any combination of ACCT 1110, ACCT 1210 and ACCT 2293.
Upon successful completion of this program, students are eligible to receive a Diploma in Fashion Marketing.
At a Glance
Chip and Shannon Wilson School of Design
- Limited intake
Minimum Credits Required:
Curriculum Effective Date: