Fashion Marketing

Program Introduction

You’re the friend who clocks the trend before it’s a trend, who notices why one campaign stops your scroll when another doesn’t, and who has pages of notes on what your first pop-up will look like. For a long time you weren’t sure that added up to a career. We’re here to tell you: It does.

As a Fashion Marketing Diploma student at The KPU Wilson School of Design, you’ll learn to read consumer behaviour and trends, then turn that insight into actual buying plans and product assortments. You’ll organize and style photo shoots, then build promotional campaigns and digital content — the kind clients actually pay for.

In our program, you’ll spend two years in small classes led by people who’ve done the work themselves. Your first year includes retail hours, then a 120-hour placement inside a fashion brand. You’ll even plan and run a live fashion event of your own; budget, venue, and media releases included. By the time you graduate, you’ll be ready for a career in the fashion industry, doing everything from buying and branding to forecasting, consulting, public relations, event planning, and more.

What it looks like to study the business of fashion:

A Fashion Marketing grad explains how her diploma became an extension of her career:

Why Study Fashion Marketing?

Here’s what makes our program unique:

A rigorous, full-time two-year diploma — but flexible enough to adjust your electives and finish while you work.
We keep our class sizes small, so the mentorship you get is hands-on and personal.
Faculty who are mostly working professionals, bringing real industry knowledge to how they teach.
A shared home in the purpose-built Wilson School of Design building, where you learn alongside designers from every other discipline and ideas move between fields.
A path that keeps going after graduation: ladder up into one of KPU's Bachelor of Business Administration (BBA) degrees, backed by an alumni network that stays in your corner.
The diploma opens a direct pathway to a one-year top-up degree at Nottingham Trent University in the UK and a Bachelor of Arts in International Fashion Business (Honours) built on your two years here.

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Who Studies Fashion Marketing?

Fashion marketing sits where style meets business, so the people who thrive here tend to have both an eye for design and a head for how the industry actually runs. Maybe you’re the type who understands what people want before they say it out loud. Or you’ve always been curious about the companies behind the clothes. You’re good with people, and you want a career that rewards that.

You don’t need years of experience to succeed in this program. We’ll teach you how to read trends and translate them into a buying plan, and how to run a campaign from concept to launch. At the Wilson School of Design, you’ll move beyond case studies to work with actual brands. If that sounds like the kind of work you want to build towards, you’re the kind of student we're looking for.

Fashion Marketing students on what sets them apart:

Admission Requirements

Here’s what you’ll need to do in order to apply to The KPU Wilson School of Design:

Meet our English Proficiency Requirement.
Submit an Entrance Package.

Click the links below to explore detailed requirements about this program.

How to Apply Admission Requirements

Fashion Marketing Grad Profile

When Ali Sami enrolled at The Wilson School of Design, he had an eye for style but little confidence. The Fashion Marketing program changed that. Its mix of business and fashion classes taught him skills he uses every day: time management, how to connect with people, and how to walk into any new situation prepared. Exposure to visual merchandising, design, and event planning meant he was ready for whatever came his way. Ali started at Nordstrom as a salesperson in 2015 and went on to become the Area HR Manager for Western Canada, helping others reach their goals.

“The Fashion Marketing program really did change my life. When I joined the program, I didn’t have a lot of confidence. I was quite sheltered and so going through the two years of the Fashion Marketing program, it really opened up my eyes into what I was able to do.”