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This is an ARCHIVED version of the Kwantlen University College Calendar for 2004-2005 and is provided for historical reference only. See the current version of the Calendar for updated information.

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Calendar 2004-2005

The on-line version of the University College Calendar is the Official version. In the event of conflict between the printed version and the online version, the on-line version will prevail.

Effective date of this course calendar information, unless otherwise indicated, is Sept. 1, 2004 to Aug. 31, 2005.

Fashion Marketing

Offered at Richmond Campus
Full- or Part-time (based on availability of courses)
Start date: September, January and May (only selected non-fashion courses available summer term)
Open Enrolment

Description

The Fashion Marketing Certificate offers the student marketing and business skills, basic knowledge of the fashion industry and an inside look at how apparel products are produced. It introduces the student to the activities that take place in buying, selling and promotion at the wholesale and retail levels.
The Fashion Marketing Certificate may be taken on its own or in conjunction with the Fashion Design and Technology Program. This program is an opportunity for students to explore the field of fashion. Students needing to prepare a portfolio for entry to the Fashion degree or diploma program often start out in this program. The certificate leads to some entry-level positions, mostly in retail, but as a one year introductory theory-based program it is recommended that students planning a career in fashion marketing consider a diploma or bachelor's program in either discipline.

Admission Requirements

An English requirement applies for entry into all Fashion (FASN) courses.
Please note that admission to this open registration program is not a guarantee of registration into specific courses.

Content

Core (all 13.5 credits are required)

FASN 1150 Fashion Retail Work Experience
FASN 1115 The Apparel Industry (previously FASN 1210)
FASN 1215 Textile Science (previously FASN 2110)
FASN 2250 Business of Fashion
MRKT 1199 Introduction to Marketing or any 1st year, post-secondary, 3 credit marketing course*
* Note: MRKT 1199 may be required to advance to Kwantlen's upper level marketing courses.

Electives (select a minimum of 17 credits from the list below)

ACCT 1110 Principles of Accounting I
ACCT 1130 Business Mathematics
ACCT 1160 Accounting for Managers
BUSI 1110 Fundamentals of Business in Canada
BUSI 1210 Essentials of Management
BUSI 1215 Organizational Behaviour I
BUSI 2390 Business Law
BUSI 2405 Production/Operations Management
CBSY 1105 Introductory Microcomputer Applications
or any 1st year, post-secondary, 3 credit micro-computer applications course
CMNS 1140 Business & Technical Communications -Theory and Application
or any 1st year, post-secondary, 3 credit business communications course
ECON 1100 Introduction to Economics
ECON 1101 Canadian Economic Issues
MRKT 1235 Small Business Essentials
MRKT 1299 Consumer Behaviour
MRKT 2111 Marketing Online
MRKT 2321 Retail Management I
MRKT 2340 Marketing Research
MRKT 2360 Selling and Sales Management
MRKT 2401 Advertising
MRKT 2455 International Marketing
Students wishing to take any of the second year Marketing (MRKT) electives may require more than one year to complete the Fashion Marketing Certificate due to prerequisite requirements.

Graduation

Upon completion of this program, students are awarded a Fashion Marketing Certificate.
Fashion Design & Technology Faculty Page not found | Kwantlen Polytechnic University
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