Introduction to Marketing
Students will learn the fundamentals of marketing and explore the relationships between companies, their customers and their competition. They will examine concepts that are integral to the field of marketing including marketing environment, customer behaviour, marketing research, product analysis, distribution, pricing strategies and promotion. They apply these concepts in solving marketing problems.
Transferable (refer to transfer guide)
Dynamic Selling
In this course, students make an intensive study of the theory and practice of personal selling, during which they will practice their selling skills on local companies. The course also briefly examines the main aspects of the sales management function.
Small Business Essentials
Students will learn the fundamentals of small business ownership in a Canadian context. They will learn business-planning essentials such as environmental and marketing analysis, ownership options, operational design, production, and finance to facilitate integration of these into a business plan. They will also learn a variety of challenges associated with managing an ongoing firm.
Transferable (refer to transfer guide)
Consumer Behaviour
Students will explore buyer behaviour and motivation using key theories from various social sciences (including Anthropology, Sociology and Psychology) and apply these theories in contemporary marketing situations.
Prerequisites: MRKT 1199
Transferable (refer to transfer guide)
Marketing Online
Students will learn the techniques and principles of marketing in the rapidly changing online environment. They will study topics such as planning and designing effective Web sites, challenges and strategies for reaching customers, and how e-commerce works in the business environment today.
Retail Management I
Students will be introduced to both theoretical knowledge and practical skills in retailing including consumer behaviour, store design and layout, merchandise planning, retail pricing strategy, advertising and selling. They will apply these concepts both in the classroom and in junior retail positions.
Marketing Management I
Students will learn to combine fundamental marketing concepts with proven organizational management practices. Particular attention is focused on the planning process, innovation and product development, and managerial control. This material is approached using lectures and case studies.
Prerequisites: MRKT 1299 and (ACCT 1230 or MATH 1115 or PSYC 2300)
Transferable (refer to transfer guide )
Marketing Research
Students will learn the theory and practice of marketing research as an aid to management decision-making. They will work on a "real-life" research project.
Prerequisites: MRKT 1299 and (ACCT 1230 or MATH 1115 or PSYC 2300)
Transferable (refer to transfer guide)
Selling and Sales Management
This course begins with the theory and skills of professional selling and leads to a practical selling project. Students are introduced to basic selling processes, including prospecting, needs analysis, and formal sales presentations. Students will undertake a “real life” sales project that will require them to meet activity and sales targets. The sales management function is also examined in depth.
Prerequisites: MRKT 1199
Transferable (refer to transfer guide )
Advertising
This course introduces the field of contemporary advertising and promotion in Canada. The client/agency relationship is analyzed and the current theory and practice of developing an overall communications program is examined. Students work in teams on a project to develop an advertising proposal for a local marketing organization.
Prerequisites: MRKT 1299 or 1230
Retail Management II
Students will learn advanced retail merchandising and management concepts including relationship retailing, retail operations for small firms, non store based and non-traditional retailing, integrating and controlling retail strategy, they will also apply these concepts in an actual retail situation.
Marketing Simulation
Student teams simulate the marketing management of a company, making strategic marketing decisions in the context of a strategic planning framework. Students integrate marketing strategy decisions with other aspects of business strategy. Case studies are used to probe key strategic decision areas.
Prerequisites: MRKT 2333
Marketing Management II
Students will apply marketing principles and methods from previous courses in the preparation of a detailed professional marketing plan for a real client. Strong emphasis is placed on analytical, critical thinking and research skills as well as a solid application of marketing concepts as students develop and present their detailed marketing plan. For much of the semester, students will work independently in the field and one-on–one with the instructor.
Prerequisites: MRKT 2333 and MRKT 2340
Transferable (refer to transfer guide )
International Marketing
This course focuses on the marketing functions of the export process used in small-to-medium sized firms. Among the topics covered are: marketing and the export process; the international marketing environment; government and private sources of assistance; international market research; product adaptation decisions; alternative distribution methods; pricing and payment procedures; and cross-cultural promotion issues. The course emphasized integrating these decision areas into a coherent international marketing plan.
Prerequisites: MRKT 1299
Transferable (refer to transfer guide)
Managing the Communication Process
Students will learn the essential project management skills associated with strategic planning, briefing creative services, and delivering creative projects through a variety of traditional and modern marketing media. They will learn how key messages and graphic standards are delivered effectively and consistently to achieve marketing objectives.
Marketing in a Digital World
Students will learn the key business and technological elements of digital marketing explained through theory and business case analysis. Students will become familiar with a variety of online marketing tools (new media) that support the online marketing functions that help drive traffic to a website, improve conversion rates, and achieve overall marketing objectives.
Contemporary Issues in Marketing
Students will analyze and gain insight into significant contemporary marketing issues such as globalization and cross-cultural marketing, online marketing and e-commerce, modern corporate culture, outsourcing and marketing and business ethics. They will interact with guest speakers, plan and lead seminar discussions, research and analyze contemporary marketing strategies and theories, and produce and present a comprehensive research project.
NOTE: This course may not be used for a School of Business Credentia
Prerequisites: 60 credits at the 1100 or higher level including ENGL 1100 and MRKT 1199