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FASHION MARKETING DIPLOMA
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DESCRIPTION
As of fall 2010, the Fashion Marketing Diploma program replaces the Fashion Marketing Certificate program.
The Fashion Marketing Diploma program combines fashion, communications and business knowledge and skills relevant to dynamic careers in fashion market research, trend forecasting, styling, visual merchandising, fashion writing, promotion, buying, sales and management at the wholesale and retail levels. The program includes hands-on activities as well as research and writing to promote critical thinking, analysis and synthesis of ideas. Work experiences, attending and participating in fashion events, and excursions to fashion companies and select fashion districts serve as portable classrooms and opportunities to create a broad network.
Program outcomes include collecting, analyzing and interpreting data on economic and fashion trends, consumer demographics, buying habits, tastes and preferences, as well as market size, penetration and competitors as they relate to specific target clientele and fashion products or services from a globally competitive perspective.
Most people who apply to a fashion program have a passionate lifelong interest in fashion. A flair for fashion and good business sense are necessary ingredients for success in the field of Fashion Marketing. Applicants may come directly from high school, transfer from other Kwantlen programs or other institutions, be mature individuals seeking a profession or making a career change, and retail sector personnel seeking upgrading. Applicants need to understand that a fashion marketing program requires extensive research, thinking, writing, computation and digital technology skills.
Fashion as a discipline is by its very nature connected with and impacted by culture and society. Therefore, emerging fashion marketers must be conversant with cultural and societal issues. Sustainable fashion and textiles are recurring themes throughout the fashion marketing diploma program courses as is awareness of the world through constant study of current events. Leadership and volunteer activities within the program play a role in the development of leaders and contributors to the world.
If seeking a business degree, Fashion Marketing Diploma program graduates may ladder directly to Kwantlen’s third year of the Bachelor of Business Administration program (B.B.A.) based on taking the required bridging courses as electives. If bridging courses are not completed within the Diploma program, they may be taken prior to entry to the B.B.A. If seeking a General Studies degree, Fashion Marketing students will need to consult with the B.A. advisor and should do so early in the program to determine appropriate electives. Direct laddering to a B.A. is not possible and therefore more bridging courses will be required upon completion of the Fashion Marketing Diploma.
WHAT IS MY CAREER POTENTIAL?
Graduates can work for small, medium and large apparel companies (such as Gentle Fawn, Flosport, Aritzia, and Lululemon), apparel distributors, marketing companies and retail (management) as well as work freelance or run a service-oriented entrepreneurship. Career opportunities are extensive and can be singular or include any combination of the following: Buying, Merchandising, Visual Merchandising, Branding, Communication, Forecasting, Styling, Special Events Coordination, Retail sales, Store Management, Fashion Consulting, Catalogue Manager, Managing Marketing Strategies to name a few. This field allows for developing a wide range of creative business services.
STRUCTURE OF THE PROGRAM
The Diploma program requires a minimum of 60 credits of post secondary courses. The structure of the program will allow for a combination of full-time, part-time, day, evening, online and mixed-mode studies.The program consists of 50% Fashion Marketing courses and 50% courses from the School of Business. As students will be taking courses from a variety of Kwantlen program areas such as Marketing (MRKT), Business (BUSI), Accounting (ACCT) and Economics (ECON), they will be able to get a head start if so desired by taking many of the non-fashion courses at any time during the year as a General Studies student. Kwantlen Fashion Marketing Certificate, Fashion Design & Technology, Marketing students, graduates and transfers from other institutions may enter the program at any stage, provided they meet the program’s admission requirements. Some limitations may apply due to prerequisites and availability of courses.
In order to continue each semester as a fashion marketing diploma student and maintain priority registration status, students are required to take all of the Fashion Marketing (FMRK) courses offered each semester.
All FMRK courses are available on the Richmond Campus and available only in either the fall or spring semester as listed in the section “WHAT COURSES WILL I TAKE?” Most required non-fashion and elective courses are available on all campuses, every semester, including summer session, and at a variety of times during the day and week. Some elective courses may only be available on the Surrey Campus.
WHAT COURSES WILL I TAKE?
Fashion Marketing Diploma Requirements
Semester 1 (Fall)
FMRK 1105 Computers for Fashion Marketing* (Coreq: FMRK 1115)
FMRK 1115 The Apparel Industry (Coreq: FMRK 1105)
FMRK 1150 Fashion Retail Work Experience
MRKT 1199 Introduction to Marketing*
ACCT 1110 (Principles of Accounting I) or ACCT 1130 (Business Mathematics) or ACCT 2293 (Introduction to Financial Accounting)*
One ELECTIVE
Semester 2 (Spring)
FMRK 1205 Visual Communications for Fashion Marketing (Prereqs: FMRK 1105 & FMRK 111; Coreq: FMRK 1199)
FMRK 1215 Textile Science (Prereq: FMRK 1115)
MRKT 1299 Consumer Behaviour* (Prereq: MRKT 1199)
BUSI 1110 (Fundamentals of Business in Canada) or BUSI 1210 (Essentials of Management)* or BUSI 1215 (Organizational Behaviour I)*
One ELECTIVE
Semester 3 (Fall)
FMRK 2105 Visual Fashion Merchandising & Promotion (Prereq: FMRK 1205; Coreqs: FMRK 1150)
FMRK 2115 Fashion Forecasting (Prereq: FMRK 1205)
FMRK 2120 Fashion Writing (Prereq: FMRK 1205 and FMRK 1215)
Two ELECTIVES
Semester 4 (Spring)
FMRK 2205 Fashion Buying (Prereq: FMRK 2105 and ( ACCT 1110 or ACCT 1130
or ACCT 2293) )
FMRK 2240 Fashion Marketing Work Experience (Prereq: FMRK 2105)
FMRK 2250 Fashion & Consumer (Prereq: FMRK 1115 and MRKT 1199)
Two ELECTIVES
Note: Electives may be taken at any time based on availability and having met prerequisites where applicable.
Electives (6, 3-credit courses required for a total of 18 credits from the following list):
ACCT 1210 – only if taken ACCT 1110. Cannot use if taken ACCT 2293
ACCT 1230* Business Statistics
BUSI 2390 Business Law
CBSY 1105* (if taken prior to fall 2010)
ECON 1150* Principles of Microeconomics
ENGL 1100* Writing, Reading and Thinking: An Introduction
MRKT 1220 Dynamic Selling
MRKT 1235 Small Business Essentials
MRKT 2111 Marketing Online (Prereqs: MRKT 1199 & 1299)
MRKT 2321 Retail Management I (Prereqs: MRKT 1199 & 1299)
MRKT 2333 Marketing Management I (Prereqs: MRKT 1299)
MRKT 2340 Marketing Research (Prereqs: MRKT 1299 and ACCT 1230)
MRKT 2360 Selling and Sales Management (Prereqs: MRKT 1299 or permission)
MRKT 2401 Advertising (Prereqs: MRKT 1299)
MRKT 2421 Retail Management II (Prereqs: MRKT 1199 and 1299 and 2321)
MRKT 2430 Marketing Simulation (Prereqs: MRKT 2333)
MRKT 2444 Marketing Management II (Prereqs: MRKT 2333)
MRKT 2455 International Marketing (Prereqs: MRKT 1299)
One 3-credit course from program or area of study including courses from the list above (recommend but not limited to a language or cross cultural course to supplement the global perspective of the program)
*courses required to ladder into Kwantlen’s BBA program, along with the additional bridging requirement:
CBSY 2205 (Management Information Systems) (if FMRK 1105 not taken).
PROGRAM ADMISSION REQUIREMENTS
Current Fashion Marketing Certificate students must complete a Change of Program Form. New students must make a formal application to the Diploma program. Acceptance will be based on date of application and applicants are therefore encouraged to apply early. All applicants must meet the English language requirement. Applicants who have completed FASN 1115 (The Apparel Industry), will be exempt from the remainder of the requirements.
New applicants must provide:
-
The English requirement by achieving ONE of the following:
· An English 12 grade of C+ or higher OR
· Communications 12 grade of C+ or higher OR
· Kwantlen English Placement test with a recommendation to English 1099 OR
· ENGQ 1099 or ABEE 0091 or CMNS 1110 or CMNS 1105 with a C or higher OR
· ELST 0381 & ELST 0383 with a B or higher OR
· An LPI essay score of 26 or higher OR
· TOEFL (Internet Based TOEFL) 80 or higher
· IELTS with a score of 6 or higher with no band below 6
· An equivalent English course completed and transferred from another post secondary institution- resume
- two letters of reference
- type-written letter of interest (3-5 pages, single spaced, size 12 font)
The letter of interest to include:
1) Tell us what you know about the field of Fashion Marketing and your personal goals for applying to the program.
2) Provide a brief write-up (2-3 paragraphs for each) of examples in your personal life related to as many of the following skills as possible:
- working in a team- working independently
- problem solving- developing personal management, organizational and stress management
skills.
Examples could come from any walk of your life such as school, work, play, sports activities etc.
Hint for letters of reference – ask people to write about their knowledge of your ability to carry out one or more of the skills listed.
HOW DO I APPLY?
The official cohort intake is fall (September) of each year. Complete and submit an application form to any of Kwantlen’s Admissions offices or online at www.kwantlen.ca/apply. Applications are accepted between November 1 – March 31 for entry into the fall semester. Early application is strongly encouraged, as acceptance is based on the date of application. Completed application packages are reviewed upon submission so that admission decisions may be made as soon as possible.MEETING THE ENGLISH LANGUAGE REQUIREMENT
Applicants currently in high school must submit interim grades by March 31st, with proof of final grades required as soon as they become available.
For applicants who are currently taking English preparatory courses, interim grades must be submitted by March 31st, with proof of final grades required by April 30th.
For applicants currently attending another post-secondary institution, you must submit a final official transcript and a Request for Transfer Credit form before April 30th.
For all other applicants, proof of having met the program's English proficiency requirement must be provided within two weeks of the application date.
Any applicant who has not submitted proof of the English language requirement by the specified dates will be removed from the list of eligible applicants.
GRADUATION
Upon successful graduation of the program, students are awarded a Diploma in Fashion Marketing.For application and admissions information, contact 604-599-2000 or admissions@kwantlen.ca.
For program information visit www.kwantlen.ca/fashion.