Bachelor of Business Administration (BBA) in Marketing Management
Description
The Bachelor of Business Administration (BBA) in Marketing Management program provides full-time and part-time intensive study for students wishing to earn a business degree.
The BBA in Marketing Management degree will produce graduates who bring contemporary applied marketing skills with a sound business management foundation to help organizations succeed in a dynamic global economy. The program will have the advantages of intensive applied training with an emphasis on marketing management and new media / web / social media analytics. The practical learning outcomes are grounded in curriculum that is accountable, global, team-based and uses contemporary quantitative and qualitative tools. Course content is industry driven and was developed based on the main job descriptions as required by industry and interviews with industry experts.
This degree is an appropriate goal for students who want to study beyond a diploma or their initial two years of post-secondary education. Students enter the program in Year 1 or in Year 3 after successfully completing a 60 credit business diploma or 60 credits of study at a post-secondary institution, with appropriate bridging courses.
Many degree classes are scheduled after 4:00 p.m. and in the evening to allow students to further their education while maintaining current employment. Students may apply to start the program in the summer semester but should note that course offerings may be limited. They are advised to consult a business degree advisor for course planning assistance.
Students acquire the following:
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Skills necessary to conduct business activities using contemporary social media applications.
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Ability to analyze quantitative and qualitative information using contemporary web tools to facilitate informed marketing decision making strategies
- Critical thinking and problem-solving skills by assessing and interpreting source materials, evaluating arguments, examining and applying both case based and real world business client based projects as consulting teams in the development of business and marketing plan solutions.
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Skills to manage communication initiatives to create and implement marketing plans that achieve organizational goals.
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Professional and persuasive communications skills through a variety of media (traditional, emerging, and technology driven).
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Skills required to develop creative media objectives, strategies and tactics to reach key target markets across all media and communication options and platforms
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Understanding of the entire organization and the important role of corporate citizenship.
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Collaboration skills with all functional areas of the organization (accounting, human resources, operations, production, marketing, sales etc.).
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Skills necessary to work effectively in teams, assuming roles of leader and follower as appropriate.
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A better understanding of human society and how to contribute to it through liberal education studies
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Quantitative business skills.
Some unique features of this program are:
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A practicum with a real client which allows students to translate their learning into one cohesive project that encompasses the integration of knowledge.
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Learning partnerships with business, applied projects and assignments and ongoing work experience
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Entry points that allow for the transfer of credits from recognized post-secondary programs
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Exit/re-entry flexibility, where a student can complete the program at their own pace. This allows for changing outside-of-school time requirements and does not lock a student into a rigid program structure and timeframe
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Professional development for individuals seeking higher level training
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Students can exit with a diploma in Marketing Management after completion of the first 60 credits of core courses
Options: Regular and Co-op Mode
Students may graduate from either the regular mode of the degree, or the optional Co-operative Education mode.
In order to receive the Co-operative Education designation, the following additional criteria must be met:
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Completion of COOP 1101 (Job Search Techniques)
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Satisfactory completion of one eight-month work term or two four-month work terms
Admission Requirements to Co-op Education
Co-op admission is optional and selective. Students wishing to choose the Co-op option must register into COOP 1101 upon admission into the degree program. If you have already taken COOP 1101, contact the Co-op Office to indicate your interest. Students applying for Co-op must have a minimum GPA of 2.7 in any five program courses and have the permission of the Co-op instructor.
For more information on the Co-op option, please go online to www.kwantlen.ca/coop.
Career Opportunities
BBA in Marketing Management graduates will be prepared for jobs in traditional and emerging marketing roles such as sales, marketing, public relations, communications and advertising. They can also find employment in general business, research, consulting and business development.
Entrance Requirements
Students may enter the program in Year 1 or Year 3.
YEAR 1 ENTRY:
General university admission requirements must be met. This includes English 12 with a minimum grade of C (or the equivalent). Please review these requirements on-line at www.kwantlen.cageneralinfo/admission/admission_requirements.html
NOTE: A first year English course is required for all Kwantlen degrees. Students wishing to complete the program without having to undertake any preparatory English courses will need English 12 with a B grade (or the equivalent prerequisite for direct entry to ENGL 1100). Please make an appointment with an Educational Advisor to plan your course selections accordingly.
YEAR 3 ENTRY:
Students may enter the program in Year 3 provided they have ONE of the following:
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A 60 credit business-related diploma (from a recognized post-secondary institution) that includes a minimum GPA of 2.7 and a minimum grade of C+ in Accounting and Statistics OR
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60 transferable credits at the undergraduate level from a recognized post-secondary institution that includes the required bridging courses listed below, a minimum GPA of 2.7, and a minimum grade of C+ in Accounting and Statistics.
Bridging Courses
- ACCT 1130 OR BUQU 1130 Business Mathematics (or MATH 1120 or MATH 1140)*. NOTE: Students may earn credit for only one of ACCT 1130 or BUQU 1130.
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MRKT 1199 Introduction to Marketing
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ECON 1150 Principles of Microeconomics
*Please note: Effective September 2011 a minimum grade of C will be required in ACCT 1130 or BUQU 1130, ECON 1150 and MRKT 1199.
Continuance Requirements
For students admitted to Year 1 of the program, continuation into Year 3 requires:
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Successful completion of Year 1 and Year 2 program requirements (minimum 60 credits)
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A minimum grade of C+ in Accounting and Statistics
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A minimum program GPA of 2.7
Content
The degree program requires a minimum of 120 credits of required courses and electives. Students admitted to Year 3 will have already completed a minimum of 60 credits. If a first year English course was not completed prior to Year 3 entry, degree completion will require more than 120 credits in total. The third and fourth year courses are rigorous and demanding. Students should carefully consider the time requirements of part-time versus full-time study based on their individual work and personal situations.
NOTE: Not all courses are offered at all times or on all campuses. It is important to ensure work and personal schedules can accommodate the posted schedule times prior to committing to the program. It may be necessary for students to take courses at both Surrey and Richmond campuses to complete the program.
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ENGL 1100 Writing, Reading and Thinking
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MRKT 1199 Introduction to Marketing
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CMNS 1140 Introduction to Professional Communication
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ACCT 1110 Principles of Accounting I
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ECON 1150 Principles of Microeconomics
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CBSY 1105 Introductory Microcomputer Apps
and one of
and one of
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MRKT 1235 Small Business Essentials
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MRKT 1299 Consumer Behaviour
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MRKT 2333 Marketing Management I
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MRKT 2340 Marketing Research
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MRKT 2360 Selling and Sales Management
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MRKT 2444 Marketing Management II
Electives (Select Two)
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MRKT 2111 Marketing Online
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MRKT 2321 Retail Management I
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MRKT 2401 Advertising
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MRKT 2430 Marketing Simulation
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MRKT 2455 International Marketing
Additional Electives
- Two courses from either the list of approved Business Liberal Education Electives found online at www.kwantlen.cacourses/lbedcrs/libeduelec.html or from the list of economics courses numbered 1100 or higher and/or Applied Communications numbered 1100 or higher.
YEAR 3
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ENTR 3000 Advanced Professional Communication
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ENTR 3110 Advanced Organizational Behaviour
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ENTR 3120 Managerial Accounting NOTE: It is highly recommended that students in the BBA Marketing Management program complete ACCT 2293 OR (ACCT 1110 and ACCT 1210) before registering for ENTR 3120 Managerial Accounting.
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ENTR 3130 Production Operations Management
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ENTR 3140 Entrepreneurial Marketing
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ENTR 3150 Business Economics OR ECON 3150 Managerial Economics OR ECON 2350 Intermediate Economics
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MRKT 3211 Managing the Communications Process
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MRKT 3240 Marketing Information Management NOTE: It is recommended that students in the BBA Marketing Management program complete ENTR 3120 before registering for MRKT 3240 Marketing Information Management
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MRKT 3311 Marketing in a Digital World
YEAR 4
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ENTR 4110 Business Leadership
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MRKT 4160 Business Development
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MRKT 4201 Integrated Marketing Communications
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MRKT 4177 Contemporary Issues in Marketing
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MRKT 4330 Marketing BBA Practicum (6 credits)
All business degrees require a minimum of 18 credits of liberal education that include:
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A first year English course (ENGL 1100 or equivalent). If this was not completed prior to BBA entry it must be completed prior to graduation.
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One 3rd or 4th year Ethics course chosen from:
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Four electives chosen from the list of approved business liberal education electives found online at www.kwantlen.cacourses/lbedcrs/libeduelec.html. NOTE: No more than 3 credits can be taken from any one of CMNS, ECON or MRKT courses found on the list of approved electives.
Graduation
Upon successful completion of this program, students are eligible to receive a Bachelor of Business Administration in Marketing Management.
