If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard, a free online tool.
Unit 1 Key analytics
- Importance of tracking your website
- Introduction to Google Analytic
- Installing Google Analytics to your site
- Learning from visual analytics
- Key analytics you should be reviewing weekly
Unit 2 Understanding your website visitors
- Understanding your website traffic
- Understanding your visitors
- Turning visitor traffic into profit
- Search engine optimization (SEO) primer
- Understanding search engine traffic
- Determining high value keywords for SEO
Unit 3 Key Techniques
- Creating and using Goals
- How to build a abandonment funnel
- Optimizing your site based on funnel feedback
- Creating and using Campaign Tracking
Unit 4 eCommerce and ROI
- eCommerce tracking
- Calculating ROI from online advertising
- Custom Reporting
- Creating and using Advanced Segments
- How to track across multiple domains
- How to become Google Analytics Certified Partner
Instructor: LERN
Sep 5-29, 2017
Online
$259 + GST
CRN: Sep 80054
For more information about LERN click here