Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click through rates. Learn how to improve your email promotion and responses with tracking and testing. Get a basic introduction to email promotions. If you are advanced, your instructor is an email expert and can answer your toughest questions as well.
Unit 1
- Why email marketing
- Targeting promotions in the Internet Age
- Return on Investment (ROI) for email promotions
- The importance of permission marketing, relevant content, and opt-out options
- Integrating email promotion with other kinds of marketing
Unit 2
- How email works
- How commercial email vendors function
- Analyzing Open, click through and conversion rates
- Cleaning and updating email lists
- How HTML and text emails differ
Unit 3
- Writing email copy
- Writing a good subject line
- Writing email body copy
- Writing response and action copy
- Design and formatting email promotions
Unit 4
- Testing and tracking emails
- Frequency and best times to email
- How to test different emails
- Following up on inquiries
- Creating a one year email marketing plan
Instructor: LERN
Sep 5-29, 2017
Online
$259 + GST
CRN: Sep 80048
For more information about LERN click here