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This is an ARCHIVED version of the Kwantlen University College Calendar for 2004-2005 and is provided for historical reference only. See the current version of the Calendar for updated information.

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Calendar 2004-2005

The on-line version of the University College Calendar is the Official version. In the event of conflict between the printed version and the online version, the on-line version will prevail.

Effective date of this course calendar information, unless otherwise indicated, is Sept. 1, 2004 to Aug. 31, 2005.

Marketing Management

Offered at Langley, Richmond and Surrey
Full- and Part-time
Start Date: September, January and May
Open Enrolment

Certificate

Description

Marketing emphasizes competitive advantages of companies and examines the interrelationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
In the Marketing Certificate Program, students complete marketing courses followed by practical courses in sales and sales management, marketing management, and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour and marketing research as electives.

Career Opportunities

The Marketing Certificate provides students with a thorough grounding in marketing. It is designed for students with business experience and for those who have earned a diploma or degree in another subject and wish to pursue or further their business careers. The Certificate provides students and graduates from programs such as computer information systems, engineering, fashion design, graphics, accounting, interior design, horticulture, public relations, and arts and science with job-ready business and marketing skills.

Admission Requirements

General Kwantlen admission requirements apply.

Content

MRKT 1199 Introduction to Marketing
MRKT 1235 Small Business Essentials
MRKT 1299 Consumer Behaviour
MRKT 2333 Marketing Management I
MRKT 2360 Selling and Sales Management
MRKT 2444 Marketing Management II
and one of:
MRKT 2340 Marketing Research
MRKT 2321 Retail Management I
MRKT 2401 Advertising
MRKT 2430 Marketing Simulation
MRKT 2455 International Marketing
and
Elective(s): Three

Graduation

Upon successful completion of this program, students are awarded a Certificate in Marketing.

Diploma

Description

Marketing emphasizes competitive advantages of companies and examines the interrelationships that exist among their customers, the competition, and company resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
The two year Marketing Management Diploma is a comprehensive program designed to give you a solid, general foundation in this exciting field. In the first year, the emphasis is on basic business knowledge and skills. In the second year students explore the discipline of Marketing intensively, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included to offer students “real world” experience.
Students that complete the Marketing Management diploma and satisfy certain admission standards will also find a smooth transition into Kwantlen's BBA Program in Entrepreneurial Leadership. Many of our graduates are also pursuing further studies at UBC, Simon Fraser University, Royal Roads University and many other post-secondary institutions.
Options: Regular and Co-op Mode
Students may graduate with either a diploma in Marketing Management or a diploma in Marketing Management with Co- operative Education. Students applying for Co-op must complete all prescribed courses with a cumulative CGPA of at least 3.0.
In order to receive a Co-operative Education designation, the following criteria must be met:

Career Opportunities

A marketing education is one of the best ways to prepare for a career in business. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by meeting people's needs with useful products and services.
With a Marketing Management Diploma, graduates are eligible for almost any entry-level business position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research, or business management. Kwantlen's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.
Positions held by recent Kwantlen Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.

Admission Requirements

General Admission requirements apply.
Students wishing to complete the program without having to undertake any preparatory courses must enter with:

Content

Core Requirements
Students take ten (10) courses to provide grounding in the key areas of business, and communication including:
All of
CBSY 1105
MRKT 1199
One of *
CBSY 2305
CBSY 2310
* Only one of these two may be used for credit.
As well, students must take at least one course from each of the following areas:
Marketing Management Requirements
In addition to core requirements, students take eight additional courses in marketing:
All of
MRKT 1235
MRKT 1299
MRKT 2333
MRKT 2340
MRKT 2360
MRKT 2444
In addition the above, students must take any two (2) other 2300 or 2400 level MRKT courses. Due to program revisions, students that have completed MRKT 1230 may petition to use MRKT 1299 as a 2300 or 2400 level MRKT elective course.
Electives
The remaining two (2) courses are electives. Students can choose courses that meet prerequisite requirements or meet their needs and interests.
Normal Course Progression
Several courses (e.g. MRKT 1199, MRKT 1299, and others) are prerequisites and must be successfully completed before a student will be admitted to other courses. As well, some courses are not offered every term and/or during evenings and/or on all campuses.

Full-time

All of:
ACCT 1110 Principles of Accounting I (Students with strong skills may wish to take ACCT 2293 instead.)
ACCT 1130 Business Mathematics
ACCT 1230 Business Statistics
CBSY 1105 Intro. Microcomputer Applications
CMNS 1140 Business and Technical Communication
ECON 1150 Principles of Microeconomics
ENGL 1100 Writing, Reading & Thinking
MRKT 1199 Introduction to Marketing
MRKT 1235 Small Business Essentials
MRKT 1299 Consumer Behaviour
MRKT 2333 Marketing Management I
MRKT 2340 Marketing Research
MRKT 2360 Selling and Sales Management
MRKT 2444 Marketing Management II
One of:
BUSI 1210 Essentials Of Management (Course correction: effective Jan. 2005)
BUSI 1215 Organizational Behaviour I
One of:
CBSY 2305 Advanced Microcomputer Applications
CBSY 2310 Advanced MS Office and Internet
Two of:
MRKT 2401 Advertising
MRKT 2321 Retail Management I
MRKT 2430 Marketing Simulation
MRKT 2455 International Marketing
Two (2) electives:
ACCT 2320 Managerial Acct. I (strongly recommended)

Co-operative Education Mode

All of:
ACCT 1110 Principles of Accounting I (Students with strong skills may wish to take ACCT 2293)
ACCT 1130 Business Mathematics
ACCT 1230 Business Statistics
CBSY 1105 Intro. Microcomputer Applications
CMNS 1140 Business and Technical Communication
COOP 1101 Communications and the Job Search
COOP 1110 Co-op Work Semester 1
COOP 2110 Communications and the Workplace
COOP 2101 Co-operative Work Semester II
COOP 2301 Communications and the Professional
ECON 1150 Principles of Microeconomics
ENGL 1100 Writing, Reading & Thinking
MRKT 1199 Introduction to Marketing
MRKT 1235 Small Business Essentials
MRKT 1299 Consumer Behaviour
MRKT 2333 Marketing Management I
MRKT 2340 Marketing Research
MRKT 2360 Selling and Sales Management
MRKT 2444 Marketing Management II
One of:
ACCT 1210 Principles of Accounting II
BUSI 1215 Organizational Behaviour I
One of:
CBSY 2305 Advanced Microcomputer Applications
CBSY 2310 Advanced MS Office and Internet
Two of:
MRKT 2401 Advertising
MRKT 2321 Retail Management I
MRKT 2430 Marketing Simulation
MRKT 2455 International Marketing
Two electives:
ACCT 2320 Management Accounting I (strongly recommended)

Graduation

Upon successful completion of this program, students are awarded a Marketing Management Diploma. With this diploma, graduates may obtain full transfer credit for course work to enter directly into Kwantlen's Bachelor of Business Administration Degree (subject to acceptance and satisfaction of admissions standards). Certain courses in the program are also transferable to the University of British Columbia, Simon Fraser University, and the University of Victoria.
More information on these programs and institutions can be found in the Counselling and Advising Office.
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