This is an ARCHIVED version of the Kwantlen University College Calendar for
2004-2005 and is provided for historical reference only. See the current version of the
Calendar for updated information.
The on-line version of the University College Calendar is the Official version.
In the event of conflict between the printed version and the online version, the
on-line version will prevail.
Effective date of this course calendar information, unless otherwise indicated, is Sept. 1, 2004 to Aug. 31, 2005.
Graphic Design for Marketing
GDMA 1100 cr-3
Fundamental of Typographic Design I
Students will learn the fundamentals of typography and will apply
and evaluate design processes while designing simple print
communications that require typographic design solutions. They
will draw rough, comprehensive and production layouts using page
layout applications and colour specification systems.
Students will apply design processes to develop concepts and
images for simple visual communications problems. They will learn
and apply elements and principles of design with an emphasis on
colour theory and colour specification systems. Students will also
create abstract, symbolic, and representational images to visually
communicate ideas and emotions using a variety of mediums.
Students will examine the social, cultural, and historical contexts of
graphic design from the Renaissance to World War II. They will
analyze emerging theories, popular culture, consumerism, politics,
ideologies, and technologies that influenced design and design's
audiences using basic concepts from design history, sociology,
anthropology, semiotics (the study of signs and symbols), and
cultural studies.
Students learn how to generate, manipulate, transport, and print
graphic, typographic, photographic and illustrative images for
graphic communication designs. They will use industry-standard
software applications such as Quark (and/or InDesign),
Photoshop, and Illustrator on a Macintosh platform to produce
digital layouts.
Students continue to learn and apply fundamentals of typography
while creating manual and digital typographic layouts for print
production. They will innovate and communicate graphic design
concepts and solutions resulting from critical analyses of
communication problems related to marketing and promotion.
Students will develop concepts and images for marketing
applications of graphic design. They will create images that provide
effective visual communications that meet the needs and
preferences of various types of clients and their target audiences.
Students will learn graphic production software applications by
completing projects which use features such as templates, style
sheets, type formatting, and editing tools. They will use industry-
standard software applications such as Quark, Photoshop and
Illustrator to design and produce digital layouts.
Students will examine diverse forms of graphic design that
emerged after World War II, primarily in Europe and North
America. They will utilize various analytical frameworks to
consider historical and emerging ideas and theories relating to the
design and communication of information, human interactions
with design, and design's social, cultural, and economic
significance.
Students learn fundamentals associated with the design,
production and distribution of printed publications. They work
with typography, develop concepts, design layouts and produce
comprehensive layouts for printed magazines, newsletters and
trade journals.
Students learn the fundamentals of print advertising design
including the analysis of client and end-user needs, formulation of
concepts and messages, development of verbal and visual images,
and specifications for print production and media placement. They
will explore historical and contemporary references while
designing advertisements for a variety of media.
Students learn how to prepare electronic files for the print
production of projects. They learn how to write specifications for
pre-press, printing and print finishing processes for
photomechanical and electronic print production technologies.
Students also learn how to specify ink, paper and other elements of
a printed communication, and how proofing systems and other
quality control procedures are used in the printing industry.
Communication Design, Consumerism and Popular
Culture
Students will examine visual communication design, consumerism,
and popular culture in the context of the Western world in the 20th
and 21st centuries. They will use concepts from sociology,
marketing, cultural studies, and semiotics (the study of signs and
symbols) to form analyses of design, culture, and society.
Advertising design, product and packaging design, environmental
graphics, and typography will be among the topics discussed
during the course.
Students apply fundamentals associated with the design,
production and distribution of printed publications. They develop
concepts, and design and produce comprehensive layouts for
printed books, newspapers and miscellaneous printed publications.
Students use manual and electronic visualization methodologies to
design a sequence of images and visual communications. They
apply critical analysis and problem-solving capabilities while
developing and evaluating concepts, messages and images for
screen-based interactive and sequential visual communications.
Students use industry-standard software applications to design,
produce and publish screen-based visual communications that
feature simple user inter-activity. They use scanners and digital
camera, apply methods of image generation, process and optimize
images, and use mark-up and scripting languages.
Students develop concepts and images to communicate messages
derived from marketing plans, client objectives, and budgets. They
design marketing communications for a wide range of projects for
placement in a variety of media. Students will focus on the use of
typography and other semiotic devices to convey marketing
messages to specific target audiences.
Students will analyze social, cultural, and historical contexts for
interactive media (the Internet and Web sites, CD-ROMs, DVDs,
and interactive displays, etc.). They will examine various theories
relating to the design of interactive media and will utilize
conceptual frameworks from the social sciences to inform their
analyses of human relationships with technology.
