Advanced Inbound Marketing (LERN) - MMRK 9024


Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level.  We'll focus on the data that actually matters and how it is influenced by visitor/user engagement.  Gain deeper insights into user behaviour; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively - including how to create forms that get results.

Unit 1 
  • Visitor engagement
  • Understanding the user experience – fact and friction
  • Identifying your metrics – tracking the right things
  • Integrating social media & email marketing results
Unit 2
  • Analysing visitor behaviour
  • Tracking & heat-mapping software
  • Understanding Google Analytics – the key numbers
  • Data analysis – entrance/exit pages etc
Unit 3
  • Leveraging conversion pages
  • Landing page design best practices
  • Landing page optimization – step by step
  • Build Successful Forms for data collection
Unit 4
  • Conversion tracking
  • Defining the conversion process
  • Using G/A funnels & goals
  • How to identify friction in the funnel (user experience)
Instructor: LERN
Nov 6 - Dec 1, 2017
$259 + GST

CRN: Nov 80044register now button

For more information about LERN click here