Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We'll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behaviour; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively - including how to create forms that get results.
Unit 1
- Visitor engagement
- Understanding the user experience – fact and friction
- Identifying your metrics – tracking the right things
- Integrating social media & email marketing results
Unit 2
- Analysing visitor behaviour
- Tracking & heat-mapping software
- Understanding Google Analytics – the key numbers
- Data analysis – entrance/exit pages etc
Unit 3
- Leveraging conversion pages
- Landing page design best practices
- Landing page optimization – step by step
- Build Successful Forms for data collection
Unit 4
- Conversion tracking
- Defining the conversion process
- Using G/A funnels & goals
- How to identify friction in the funnel (user experience)
Instructor: LERN
Nov 6 - Dec 1, 2017
Online
$259 + GST
Online
$259 + GST
CRN: Nov 80044
For more information about LERN click here