Introduction to Mobile Marketing (LERN) - MMRK 9025

More than half of US consumers who’ve made a purchase on their smartphone have done so in response to a mobile marketing message. Analysts forecast smartphone sales will surpass 1 billion by the end of 2016. China hit around 986.3 million mobile connections in December 2012. In the UK, mobile marketing is a multi-billion pound industry. Obviously, the way consumers are interacting with brands and connecting to the world is evolving. If phrases such as location based marketing, mobile payments, QR codes, applications, mobile coupons and social networks almost cause you an anxiety attack, this class is for you. Increase your understanding of the mobile experience, especially smartphones and how you can leverage their capabilities to retain current customers and gain new ones.

Unit 1  Understanding the Mobile Experience
  • The reach of mobiles
  • The impact of smartphones
  • The growth of tablets
Unit 2  Mobile Marketing Basics
  • QR codes
  • Mobile applications
  • Mobile-optimized websites
  • Mobile payment
  • Social location sharing
  • Social networking
  • Comparison to desktop marketing
Unit 3  Customer Relations
  • Strategies to connect with current customers
  • Strategies to recruit new customers
  • Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc.
Unit 4  Maintaining Your Brand
  • Keeping your message consistent
  • Customer service is marketing
  • Reputation management
  • What to monitor
  • Handling attacks
Instructor: LERN
Sep 5-29, 2017
$259 + GST

CRN:  Sep 80045

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