Twitter (LERN) - MMRK 9004

Twitter is a hot social media platform these days – and everyone seems to be using it. Learn the best way to take advantage of the unique opportunities Twitter offers – and discover the best ways to create relationships and network with your key constituents. You will find out the best – and easiest – techniques for successful interactions in the Twitterverse.

Unit 1  How to Use Twitter

  • Uniqueness of Twitter
  • Creating Tweets and messages
  • Doing Research and information gathering with Twitter
  • Integrating Twitter with other publicity

Unit 2  Developing relationships

  • You’re it! How tagging people and sharing content keeps you relevant
  • Why tagging people is better than direct messaging
  • Developing relationships in the Twitterverse and why it’s important
  • How to get retweeted

Unit 3  What lists can do for your online presence

  • How to create and edit lists
  • Getting others to share your lists
  • Getting yourself listed on other Tweeters lists – and why you want this to happen

Unit 4  Your personal brand using Twitter

  • Twitter as a networking tool
  • How to create a personal brand using Twitter
  • What not to do on Twitter
  • Quantity versus quality – how to monitor and maintain your list of followers and who you are following

Instructor: LERN
Sep 5-29, 2017
$259 + GST

CRN: Sep 80060register now button

For more information about LERN click here