YouTube for Business (LERN) - MMRK 9022

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

Unit 1 Designing Marketing Goals for YouTube that Maximize the Platform
  • Learn what types of video work best on YouTube
  • Adapt your marketing plan to include video and goals for the
  • YouTube platform
  • Discuss YouTube case studies from your industry and evaluate
  • what’s working and what’s not
  • Create a content plan for videos that will work for your business
  • or organization and won’t get you banned from YouTube
  • Understand how to use YouTube search features and other elements
  • from a consumer perspective

Unit 2 Building and Optimizing Your YouTube Channel
  • Learn the various elements of a YouTube Channel and how each feature works
  • Create your own YouTube Channel and optimize each feature
  • Discuss channel design and settings that fit with your video marketing goals
  • Discover how to embed YouTube videos on your website that maximize views

Unit 3 Driving Traffic: Maximizing the Social Network of YouTube
  • Learn about the power of YouTube as a social network
  • Discover why it is important to have subscribers and how to
  • communicate with them internally within YouTube
  • Understand the analytics of YouTube: Views, Ratings, Comments, Favorites
  • Learning to Read YouTube Insight & Analyzing the Data

Unit 4 Creating and Distributing Video on YouTube
  • Learn how to upload video, the types of cameras, formats, and
  • video resolution that work best on YouTube, and tools that streamline
  • the process
  • Understand the essential element in a video on YouTube such as
  • graphics, title, tags, description, etc. and how to optimize them for
  • search
  • Discover how to get your videos to appear in related searches and
  • other secrets of the YouTube Algorithm
  • Explore the extra features in YouTube such as editing, private
  • sharing, captions, annotating, audio swap, etc.

Instructor: LERN
Oct 2-27, 2017
$319 + GST

CRN: Oct 80041register now button

For more information about LERN click here