Google Analytics (LERN) - MMRK 9012

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard, a free online tool.

Unit 1 Key analytics

  • Importance of tracking your website
  • Introduction to Google Analytic
  • Installing Google Analytics to your site
  • Learning from visual analytics
  • Key analytics you should be reviewing weekly

Unit 2  Understanding your website visitors

  • Understanding your website traffic
  • Understanding your visitors
  • Turning visitor traffic into profit
  • Search engine optimization (SEO) primer
  • Understanding search engine traffic 
  • Determining high value keywords for SEO

Unit 3  Key Techniques

  • Creating and using Goals
  • How to build a abandonment funnel
  • Optimizing your site based on funnel feedback
  • Creating and using Campaign Tracking

Unit 4  eCommerce and ROI

  • eCommerce tracking
  • Calculating ROI from online advertising
  • Custom Reporting
  • Creating and using Advanced Segments
  • How to track across multiple domains
  • How to become Google Analytics Certified Partner


Instructor: LERNregister now button
Sep 5-29, 2017
$259 + GST

CRN:  Sep 80054

For more information about LERN click here