Growing Your Business with Self Publishing - MMRK 9011

A book can help you expand your business in the way no form of advertising can. This practical course is designed to help entrepreneurs, businesses, and organizations self-publish as well as gain a complete understanding of this often complicated marketplace. Learn how to understand your publishing options and how to select the best pathways given your business and personal objectives. You will learn how to work with print on demand (POD) companies that print books in small quantities, economically. All participants will gain an understanding of the decision-making framework and what factors drive decisions in self-publishing.

Unit 1
  • Self-publishing overview and today’s marketplace
  • Models of self-published publications and books
  • Understanding formats: paperback, hardcover, spiral bound, three ring binder
  • Statistics and facts about bestseller lists, print runs, and the pros and cons of self-publishing versus traditional publishing
  • Finding your niche in the marketplace
  • Strategic planning to boost customer relations, repeat customers and gain new customers
Unit 2
  • Writing Your Work
  • Writing for your customers, not your boss 
  • Writing concise chunked copy for business publications and books
  • The three keys to powering up your copy
  • Second draft: revising and improving your copy
  • Editing your own work
Unit 3
  • Producing Your Work
  • Barcodes
  • Freelance Proofreaders and Editors Abroad
  • Include a Canadian Price?
  • ISBN Numbers
  • Layouts, Templates and Publishing Info
  • Library of Congress Copyright
  • Printer Bids and Terms of Sale
  • Proofing
Unit 4
  • Making your Book More Marketable
  • Smart content development and trends 
  • At market/publishing trends and how to identify them
  • Publishing seasons and identifying the best possible time and placement for your book
  • What it takes to make your book marketable and how to do book store research
  • Creating a book launch calendar 
  • Exploring various research tools to better understand the market for your book

Instructor: LERNregister now button
Sep 5-29, 2017
$259 + GST

CRN:  Sep 80051

For more information about LERN click here