Introduction to Social Media (LERN) - MMRK 9007

Get involved in the move from in-person to online communication. Learn what social media are and their role in your business and personal life. Find out the top sites and how businesses are using the sites for communication, customer retention, branding, marketing, market research, needs assessment and serving customers and clients. Explore the options for your organization. Look at case studies of what other organizations are doing. Let your instructor guide your exploration of Facebook and YouTube. For anyone interested in social Media.

Unit 1
  • How Marketing has Changed and Where Social Networks Fit?
  • How is marketing changing?
  • Who is your customer & where are they online?
  • What role does content play?
  • What are the trends on the horizon?
Unit 2
  • Where to Start? Strategy, Listening, & Accounts
  • Start with a plan: Developing a social media marketing strategy.
  • Where does listening & engagement fit into strategy?
  • Learning to use some basic tools
  • How are organizations are using social media?
Unit 3
  • What Do Social Networks Fit in Your Business?
  • General overview of social sites that may fit your marketing goals.
  • Where are your customers and how are they using social media?
  • How to set up social network profiles?
  • Can you measure the return on your investment? 
Unit 4
  • Using Facebook to Promote Your Brand and Engage Your Customers
  • The Basics of Facebook: Personal & Business Applications
  • How to Set-up Your Facebook Page
  • Using Content and Posts to Boost Engagement
  • Case Studies on How Business Use Facebook

Sep 5-29, 2017
$259 + GST

CRN: Sep 80057

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