Program Highlights
Students leave with a portfolio built from real-world execution.
Our program is designed for learners who need schedule flexibility, multiple delivery formats, and flexible pacing.
Hands-on learning that bridges the gap between the classroom and the workplace.
Marketing Management
Marketing professionals who combine creative thinking with analytical skills, digital literacy, and strategic planning, are uniquely positioned to help organizations grow.
The Bachelor of Business Administration in Marketing Management is designed for individuals who want to learn current marketing and graduate ready to work. The program combines data-driven decision making, digital tools, brand strategy, and strategic planning with hands-on projects led by marketing professionals. Digital proficiency is one of the program’s defining strengths. You’ll gain experience working with emerging media, marketing technology, and industry standard platforms. We aim to build fluency in the tools and practices shaping modern digital marketing, while still grounding your learning in the fundamentals.
Whether you’re enrolling from high school, exploring new career opportunities, or looking to upskill, you’ll develop practical, portfolio-ready experience that reflects the expectations of today’s marketing industry. Our co-operative education and internship programs further add to work related learning outside of the classroom.
Who Should Pursue a Degree in Marketing Management?
The Bachelor of Business Administration in Marketing Management degree is designed for a diverse mix of learners:
- Recent high-school graduates
- Professionals looking to pivot or advance their careers
- Individuals from creative, technical, or analytical backgrounds looking to build a marketing skill set that opens doors
Our Program is well suited to those looking for:
- Flexible scheduling
- Transfer-friendly policies
- Strong community connections
Courses are offered in various formats including online delivery, blended delivery (mix of online and in-person) and in-person classes. Small classes of 35 students allow for a supportive learning environment and direct access to instructors. If you’re looking for a flexible way to build a foundation in marketing and graduate portfolio-ready, apply now to experience how we are deliberately different.
A Marketing Degree. Plus a Professional edge.
KPU's Marketing Management program is affiliated with the Canadian Marketing Association (CMA), Canada's leading professional body for marketers, giving you direct access to resources, networks, and career tools that most students only discover after they graduate.
As a KPU marketing student, you get:
- Access to CMA NXT, a career platform built for students: personal branding tools, interview prep, job listings, and direct connections to marketing professionals across Canada
- Discounted rates on CMA events, webinars, and industry sessions that keep you current while you're still in school
- Networking opportunities with working marketers — before you graduate
- A pathway toward the Chartered Marketer (CM) designation, a nationally recognized credential that sets you apart in a competitive job market
The marketing industry is competitive. This affiliation gives you a head start.
Career Outcomes
Graduating from this program gives you a strong foundation in all areas of marketing management, including consumer behaviour, digital marketing, sales, marketing analytics, integrated marketing communications, branding and strategic marketing planning. Based on your skills and experience, you may be able to enter or advance in roles such as:
- Digital Marketing Specialist
- Marketing Coordinator
- Marketing Analyst/ Marketing Data Analyst
- Market Researcher
- Social Media Coordinator or Specialist
- Email Marketing Specialist
- Content Marketing Specialist or Strategist
- Brand Manager or Strategist
- Product Marketing Manager
- Digital Marketing Manager
- Sales or Business Development Manager
- Marketing Project or Campaign Manager
- Communications Manager
- E-commerce Manager
- Marketing Manager or Director
- Sales Manager
- Business Development Manager
- Market Researcher
Career Outlook
Professionals in advertising, marketing and public relations are deemed high opportunity occupations by WorkBC. Thousands of job openings in this sector are expected over the next ten years and include high earnings.
Advertising, Marketing & Public Relations Professionals
8640
Forecasted Job Openings*
(2024-2034)
$64,175
Estimated median annual earnings*
Business Development Officers, Market Researchers & Analysts
2360
Forecasted Job Openings*
(2024-2034)
$92,142
Estimated median annual earnings*
Advertising, Marketing & Public Relations Managers
6430
Forecasted Job Openings*
(2024-2034)
$108,451
Estimated median annual earnings*
Source: WorkBC, 2025
Program Summary
Options for online, blended (mix of online and in-person) and in-person classes
Full time- 48 months (4 years)
Open intake year round.
Application deadlines:
Summer 2026: Mar 1, 2026
Fall 2026: Jul 1, 2026
Spring 2027: Nov 1, 2026
Flexible Pathway & Credit for Work Experience
Complete our program at your own pace with flexible course formats that include online and in-person learning. Our Program Learning Assessment & Recognition (PLAR) process may award credit for previous marketing training or marketing related work experience. This allows professionals who are eager to advance their careers to enroll without the need to revisit foundational courses. Find out more about applying for PLAR credit here: https://www.kpu.ca/registrar/pla.
Not ready for a four-year degree?
Our two-year Marketing Diploma offers a practical, hands-on pathway into marketing. Build in-demand skills, gain real experience, and keep the option open to continue into the degree later.
Financial Support & Bursaries
To further support you, we have introduced needs-based bursaries to help cover your tuition costs: Entry Bursary for Alumni & Former KPU Students if you are an alumnus or former KPU student who is close to completing your undergraduate degree, you may be eligible for a bursary that covers 50% of your first-year tuition.
Need More Info?
Interested in this program but still not sure? Get all your questions answered about the program, courses, fees, how to apply, and more by attending an Information Session.
Our Faculty
Natasha Campbell
B.B.A., M.SC.
Rajinder Singh
B.A., MBA
Neil Tracey
B.B.A., MBA., CPA, CMA
Wayne Tebb
B.Comm., MBA
Jaime Mah
B.Comm., M.A.
Jimmy Choi
B.Sc. & B.A., M.Sc., PhD
Philip Ho
B.Sc., M.Sc.
Kriti Dewan
B.Sc., M.B.A
Vida Morkunas
B.A., P.I.D., MBA
Pamela Ip
B.A., MBA
Paul Leigh
B.Sc., MBA, Cert Digital Mktg (CMA)
Phaedra Burke
M.A.L.