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Are you drowning in data but thirsty for insights? This workshop equips small and medium-sized businesses (SMBs) to unlock the hidden potential of their data through practical business analytics (BA) techniques. Gain insights on how to transform raw data into actionable insights; identify key performance indicators (KPls) to track your business health; leverage data visualization tools to tell compelling data stories; and make data-driven decisions to optimize marketing, sales, and operations.
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