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Our Industry

In keeping with our polytechnic mandate, the Wilson School of Design's Graphic Design for Marketing program is focused on providing enriched learning opportunities and relevant industry experiences, offered in a supportive and challenging learning environment. This ensures our graduates are positioned for success in their careers. Establishing itself as leader in graphic design education, the program is constantly evolving in alignment with industry through a rigorous academic course of study. 

Industry Standards

A consistent aspect of our program, which is woven into all our teaching, is a respect for and an understanding of maintaining industry standards and ethics. Our program functions in accordance with the Graphic Designers of Canada (GDC) Code of Ethics and we look to the industry for ongoing leadership and support in these areas. 

Industry Collaboration

The Vancouver area is teeming with many small, medium and large design firms. We are grateful to have strong ties with most of these companies, and we are proud to say that many of our graduates work in leading positions. Locally, we are so thankful to have access to industry who give our students access on field trips, come to our campus and provide workshops and guest speaking presentations, provide work practicum and mentorship opportunities and so much more. Many of our faculty have worked in industry and maintain strong connections to the local and national design community. These connections give our graduating students incredible resources and skills to secure meaningful employment in the field.

Program Advisory Committee

Our Advisory Committee plays an essential role in maintaining the relevance of our degree program. Design industry leaders provide the perspective needed to ensure our graduates are well prepared to contribute to this creative, technical and innovative industry.  In conjunction with faculty, administration, and students, the role of the Advisory Committee is to help enrich the Graphic Design for Marketing program. With an ongoing voice given to our local industry leaders through our Advisory Committee, our program is able to respond quickly to changes in the marketplace and continually adapt our programming to reflect current industry needs and standards. This philosophy also applies to the technology and resources we train our students to use. We have an outstanding reputation for providing state-of-the-art industry equipment, so that when students from our program graduate, they are skilled in using the most current technology, making them work-ready. This work-readiness brings our grads to the front of the line when applying for industry positions.

Advisory Committee Members



Johnathon Strebly
Director of Creative Services, HCMA Architecture + Design
Chair, Graphic Design for Marketing Advisory Committee

Johnathon brings decades of experience and involvement in the applied arts, encouraging growth and change in creative industries. As Director of Creative Services for HCMA Architecture + Design, he both challenges and contributes to the contemporary fabric of design today and tomorrow.

Johnathon has directly influenced designers navigating the unique challenges of today's design environment by developing, implementing and sharing his experience within curriculum design, advisory committees, and programming for design agencies and educational institutions.

He founded the brand strategy and communications agency The Notice Group in 2000 and is the President Elect of ico-D (International Council of Design), past president of the GDC (Graphic Designers of Canada), and past president of CAPIC Vancouver (Canadian Association of Professional Image Creators). He is also a founding committee member of CreativeMornings Vancouver and Interesting Vancouver.



Cari Bird
Creative Lead, Emily Carr University of Art + Design

Cari is the Creative Lead at Emily Carr University of Art + Design. In this role, Cari is responsible for the creative direction of the visual communications at the University and leads a team of designers to produce interesting, engaging and beautiful work that is on-brand and on-budget.

Cari has over 20 years of experience working in Vancouver and internationally, employed at both large and boutique design firms, ad agencies and corporations. She holds a BDes from Alberta College of Art + Design. Her work has won recognition at award shows including RGD's In-House Design Awards, Graphex and Lotus Awards.



Jacinta Caughlin
Marketing Manager, Greenstar Plant Products

Jacinta Caughlin is an experienced Marketing Manager with a demonstrated history of working in the consumer goods industry. She first acquired her Certificate in Interdisciplinary Design Studies in 2009; a program varying from Fashion, Industrial, Interior and Graphic Design. She went on to graduate with her Bachelor Degree from Kwantlen Polytechnic University's Graphic Design for Marketing program in 2013. Since then, she has worked both in studios, in-house and freelance work and pursued her natural role as a leader of creative professionals.

Jacinta currently works at Greenstar Plant Products where she is the Manager of the Marketing Department for multiple brands.



Tom Duguid
Tom Duguid Brand & Design

Tom has 25 years of creative experience and was former Creative Director at Arc'teryx Equipment, with additional freelance positions at Novell, Silverstream Software, Telus and others.

Tom thinks of himself as an anomaly in the creative space: he uses both his left and right brain. He has the ability to create compelling visual concepts, and he understands and applies solid business case objectives to those business solutions.



Matt Heximer
Principal, 10four Design Group

Matt Heximer began his infatuation with visual communications and graphic language at an early age by reading comic books. After studying design first at Grant MacEwan University (Edmonton), and then at the Emily Carr University of Art + Design (Vancouver), he held various positions at several Design firms and agencies throughout the Lower Mainland. In 2002, he established his own design consultancy (with his business partner Susan Lepard), and has designed everything from beer packaging to museum exhibits.

Matt has been a guest lecturer on design at the Emily Carr University of Art + Design, Capilano University, Douglas College, Langara College, and has expounded the benefits of Fonts at Vancouver Nerd Night.


Tim Hoffpauir

Tim has been working as a designer for almost 20 years in institutional, studio and agency positions. He previously worked as an Associate Creative Director at Twice, a division of DDB Canada. He has also taught communication design and typography as a sessional instructor at the University of Alberta, Emily Carr and Capilano University.



Neena Rahemtulla
Principal, New Marketing Associates

Neena Rahemtulla is a marketer and brand champion focused on promotional activities that drive measurable outcomes. During the past 20 years practicing B2B marketing, Neena developed a passion for digital marketing driven by strong content, which she has found to be the most cost-effective and efficient way to drive sales and build a brand. Now she helps other marketers and business leaders to understand the value of new marketing techniques for their business and provides guidance on implementation.


Nick Routley
Creative Director, Visual Capitalist

Nick Routley is the Creative Director at Visual Capitalist, where he has overseen and produced hundreds of data-driven editorial graphics. Previously: Co-founder of a marketing agency, and two dozen other jobs that aren't glamorous enough for a bio.



Andrew Samuel
Co-Creative Director & Founding Partner, St. Bernadine Mission Communications

Named one of the top 10 art directors in Canada by Strategy Magazine, Andrew is Co-Creative Director of St. Bernadine and a founding partner. Prior to St. Bernadine, Andrew was Associate Creative Director at Rethink, working on clients such as Coast Capital Savings, BCAA, Thrifty Foods, and A&W. His graphic design, packaging, brand and advertising work has received many industry acknowledgments including The One Show, Extra Awards, Marketing Awards, Applied Arts, Toronto As & Design Club, Lotus Awards, RSVP Awards, ReBrand 100, MACU Awards and Digital Marketing Awards. Andrew has also taught graphic design, art direction and branding at Emily Carr University of Art + Design and Capilano University.



Mike Savage
Studio Director, Signals Design Group

A graduate of the Christchurch Polytech Art & Design Visual Communications program, Mike started his career in New Zealand as an art director for national consumer and professional brands. In 2006, he travelled to Vancouver and found a home-away-from-home working at Signals Design Group.

During his time at Signals, Mike has contributed to projects for almost all of Signals' clients - delivering value on project work with strategic, creative, design, production, management, and photography expertise. As Studio Director, Mike manages the overall operations of the Signals studio and is responsible for helping the multi-disciplinary team deliver exceptional work.


Lisa Taniguchi
Creative Director, WealthBar

As a generalist designer, Lisa has skills across graphic design, UI/UX, research and branding. She leads digital product design and branding at WealthBar, a Vancouver-based financial technology company. She is passionate about human-centered design, applying design thinking to business problems, and of course, typography.



Marjolein Visser
UX Designer, Hootesuite

Marjolein is a curious systems-thinking designer. Over her career, she has successfully traversed different design areas: typesetting books, UI, CSS, and user research. No matter what she does, her passion is to help people in some small way.