Graphic Design for Marketing

Program Introduction

Some people see a logo and move on. You see one and immediately want to know why it works. Is it the colour? The spacing? The typography? A degree from The KPU Wilson School of Design can turn that eye for detail into a career.

Our Bachelor of Design in Graphic Design for Marketing program blends professional design skills with business strategy. Typography, image development, and branding come first, followed by design for the screen, including web design, video, animation, and UI/UX. We teach you to think like a marketer, so you’ll develop communications and packaging strategies along the way. Small classes give you the support you need to build a unique portfolio, one that includes branding, web, and app design.

In this program, you’ll work with the same industry-standard tools as working designers. That means the latest software, large-scale colour plotters, and laser cutters. Communicating clearly with clients is also a priority; we’ll teach you to write professional design briefs and reports. By the time you graduate, you’ll be ready to tackle design challenges in real-world settings.

What it looks like to design with purpose:

Check out this sample of student work from the Graphic Design for Marketing program:

Why Study Graphic Design for Marketing?

Here's what makes our program unique:

We’re the only Graphic Design for Marketing program in Canada. Our degree treats art and business strategy as equals.
With small cohorts, you get real one-on-one time with faculty who know your work well.
Our Advisory Committee is composed of leaders from all corners of marketing and graphic design. They make sure we adapt quickly to changes in the field.
You’ll learn from faculty who are still working professionals: creative directors, strategists, designers, and more who bring real-world client problems into the classroom, not just textbook case studies.
You’ll have the option to study abroad in your second year through an international exchange.
Our students consistently win design awards and scholarships from local, national, and international organizations.
The World Brand Design Society ranked our program #2 for Best Design Education in 2024/25.
You won’t just learn from other designers in your program. Product, fashion, and interior design students share our building, and the conversations that happen between classes end up shaping your work just as much as the coursework does.
Apply Today

You’re a problem-solver who happens to think visually. Give you a messy brief and you’ll find the pattern in it, then find a way to say it in one image instead of ten sentences. You’re curious about why things work, not just what they look like, and you’re just as interested in the psychology of an audience as you are in the composition of a page.

Graphic design for marketing draws people with exactly that mix: creative thinking paired with analytical skill. Here, you’ll build fluency in both. We’ll teach you the visual craft, from typography to branding and digital design. We’ll also layer in the research and writing skills required to nail a design brief, plus essential business skills like strategy, marketing, and communications.

A Graphic Design for Marketing grad on how he knew the degree was for him:

Admission Requirements

Here’s what you’ll need to do in order to apply to the Wilson School of Design:

Meet our English Proficiency Requirement.
Submit an Entrance Package.
Complete an Interview (may be required).

Click the links below to explore detailed requirements about this program.

How to Apply Admission Requirements

Graphic Design for Marketing Grad Profile

Good design has a way of disappearing into the background. You don’t notice the menu that’s easy to scan or the label that tells you exactly what’s inside without a second look. Mackenzie Gooch has built a career on that subtle form of communication. After graduating from the Graphic Design for Marketing program at the Wilson School of Design, she found her way to Free Agency Creative. In that role, she did a lot of work with real estate developers who needed help telling their stories. Mackenzie did everything from print to web and video design. Because she’s fluent in both design and marketing, Mackenzie discovered she could speak to clients on their level.

“I would absolutely recommend the Graphic Design for Marketing program. It was very challenging but also lots of fun. The instructors are really there to support you and give you the tools you need. They don’t sugarcoat anything. Design is always changing, always evolving, and as a designer, you need to be aware of that.”