Joe Fresh Beauty Box freshens up nine cities across Canada

Tue, Mar 31, 2009

- Vancouver kicks off travelling road tour in early April -

As the new Joe Fresh Beauty collection hits shelves, consumers can visit the Joe Fresh Beauty Box as it makes its way through your city.  Experience the product first-hand with a 5-minute makeover, view the collection, and learn how to achieve the hottest looks for spring with Joe Fresh Beauty products.

Follow the tour at

WHO:    Real Canadian Superstores, Canada’s one-stop destination for food and everyday household needs, and retailer Joe Fresh Style, have created a new line of stylish and affordable cosmetics. Spokesperson:  Elizabeth Margles, VP Marketing, Loblaw Companies Limited 
WHAT: The mobile Joe Fresh Beauty Box will visit the Lower Mainland for five days. Two professional make-up artists are stationed in the customized vehicle and “Beauty Box” trailer to demonstrate the Joe Fresh Beauty products and to give free 5-minute makeovers.

WHEN: April 2, 2009 11:30 a.m. – 4:00 p.m.

WHERE: Kwantlen Polytechnic University, 8771 Lansdowne Road, Richmond, B.C. V6X 3V8

*Parking is at the north side of the building, there is only one parking lot and it is pay parking.

About Joe Fresh Beauty
Joe Fresh Beauty offers a comprehensive range of face, lip and eye products that will be available in over 250 stores across Canada.  The collection has 200 skus with prices ranging from $4-$8 for make-up and $2-$16 for brushes and accessories.   The Joe Fresh Beauty collection remains true to the Joe Fresh Style brand of offering customers quality products that are both fashionable and affordable.

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Hayley Woodin
Media Specialist
Tel: 604.599.2883

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