JOE FRESH BEAUTY BOX FRESHENS UP NINE CITIES ACROSS CANADA
- Vancouver kicks off travelling road tour in early April -
As the new Joe Fresh Beauty collection hits shelves, consumers can visit the Joe Fresh Beauty Box as it makes its way through your city. Experience the product first-hand with a 5-minute makeover, view the collection, and learn how to achieve the hottest looks for spring with Joe Fresh Beauty products.
Follow the tour at www.joe.ca/beauty
WHO: Real Canadian Superstores, Canada’s one-stop destination for food and everyday household needs, and retailer Joe Fresh Style, have created a new line of stylish and affordable cosmetics. Spokesperson: Elizabeth Margles, VP Marketing, Loblaw Companies Limited
WHAT: The mobile Joe Fresh Beauty Box will visit the Lower Mainland for five days. Two professional make-up artists are stationed in the customized vehicle and “Beauty Box” trailer to demonstrate the Joe Fresh Beauty products and to give free 5-minute makeovers.
WHEN: April 2, 2009 11:30 a.m. – 4:00 p.m.
WHERE: Kwantlen Polytechnic University, 8771 Lansdowne Road, Richmond, B.C. V6X 3V8
*Parking is at the north side of the building, there is only one parking lot and it is pay parking.
About Joe Fresh Beauty
Joe Fresh Beauty offers a comprehensive range of face, lip and eye products that will be available in over 250 stores across Canada. The collection has 200 skus with prices ranging from $4-$8 for make-up and $2-$16 for brushes and accessories. The Joe Fresh Beauty collection remains true to the Joe Fresh Style brand of offering customers quality products that are both fashionable and affordable.
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