In today's rapidly evolving business landscape, creativity isn't just an advantage—it's essential for entrepreneurial success. This dynamic, interactive, and experiential course is designed to inspire and empower aspiring entrepreneurs and intrapreneurs to unleash their creative potential and transform innovative ideas into successful ventures.
Creativity fuels innovation, and innovation drives entrepreneurship. This course goes beyond traditional business thinking to help you develop a mindset of creative problem-solving and out-of-the-box thinking. Through proven strategies and frameworks, you'll learn to generate breakthrough ideas, identify what makes entrepreneurs successful, and refine your concepts into viable ventures. Whether you're launching a startup, driving innovation within an organization, or exploring your entrepreneurial potential, this hands-on course equips you with the essential skills to think creatively and act entrepreneurially in today's competitive environment.
What You Will Learn
- Create innovative business ideas
- Identify key characteristics of successful entrepreneurs
- Assess and revise innovative business ideas
Why Take This Course?
84% of executives believe innovation is critical to their growth strategy, yet only 6% are satisfied with their innovation performance. This course bridges that gap by teaching you how to systematically generate and develop creative business ideas that have real market potential.
71% of successful entrepreneurs attribute their success to creative problem-solving abilities rather than technical expertise alone. By mastering creative thinking frameworks and entrepreneurial strategies, you'll develop the adaptive mindset needed to navigate uncertainty and seize opportunities.
92% of business leaders say creativity and innovation skills are more important than ever in today's workplace. Whether you're building your own venture or driving innovation within an organization, this course positions you to lead with creativity and turn ideas into impact.
Who This Course is for
- Aspiring entrepreneurs who want to transform their ideas into viable business ventures
- Intrapreneurs looking to drive innovation and creative thinking within their organizations
- Business professionals seeking to develop creative problem-solving skills for entrepreneurial success
- Individuals exploring entrepreneurship who want to understand what makes successful entrepreneurs stand out
- Career changers considering an entrepreneurial path and wanting to test their creative potential
- Anyone passionate about innovation who wants practical frameworks for generating and refining business ideas
Course Format
Live, online, instructor-led sessions that blend theory with real-world application.
Instructor Bio
Marcelo Machado, PhD
Marcelo Machado is a scholar-practitioner with 15+ years of experience driving digital transformation, sustainability, and innovation in both academia and industry. He holds a PhD in Technology & Knowledge Management from Japan Advanced Institute of Science and Technology and executive credentials from Kellogg, Oxford Said, and Stanford Engineering. As a tenured professor and former consultant, Marcelo designs and delivers cutting-edge courses and advises start-ups - equipping students to excel in tomorrow's global business landscape.