In today's competitive landscape, harnessing the power of Artificial Intelligence (AI) can significantly propel small and medium businesses forward. This one-day workshop is designed to demystify AI and equip business owners and managers with practical knowledge and strategies to integrate AI into their operations effectively. Whether you're new to AI or looking to refine your existing AI initiatives, this workshop will provide you with the tools and confidence to leverage AI for sustainable growth.
Make AI Work for your Business
AI isn't just for big tech companies. Small and medium-sized businesses can use it to streamline operations, enhance customer experience, and gain a competitive edge. In this short, high impact workshop, you'll learn how to apply AI tools that make a real difference in how your business runs and grows.
Practical Strategies You Cn Start Using Now
Instead of overwhelming you with theory, this course focuses on practical applications. You'll explore real tools, real use cases, and walk away with an action plan that makes sense for your goals, your time, and your team. You'll also build the confidence to ask the right questions and make informed decisions about when and how to use AI.
What You Will Learn
- Explain the basics of AI and its potential benefits for your business
- Identify key areas in your business where AI can be implemented
- Compare popular AI tools and platforms that are relevant for your industry
Why Take This Course?
- 79% of business leaders agree AI is essential to stay competitive. This course is designed to help you develop practical skills and knowledge so you can confidently apply AI tools that will keep your business moving forward and ahead of the competition.
- 60% of leaders worry their organization lacks a clear plan or vision to implement AI. By taking this course, you'll gain the knowledge and tools to develop an actionable AI strategy tailored to your goals.
- 48% of employees rank training as the most important factor for adopting generative AI. As a business owner, your leadership drives change. Gaining practical AI knowledge empowers you to lead by example, support your team, and integrate AI in a way that works for your business.
Who This Course is for
- Small and medium-sized business owners who want to understand how AI can support growth and efficiency
- Managers and team leads looking into streamline workflows and improve decision-making using AI tools
- Entrepreneurs exploring AI-driven ways to improve customer service, content, or operations
- Professional who are curious about AI but unsure where to start or how to use it meaningfully
Course Format
In 1 week, you'll join 2 live, online, instructor-led sessions that blend theory with real-world application:
- Expert-led Workshops: Learn directly from a seasoned practitioner.
- Hands-on Case Studies: Apply frameworks in small-group exercises.
- Personalized Feedback: Receive tailored coaching to refine your work.
- Live Q&A & Networking: Dive deeper with peers and the instructor.
- Ongoing Resources: Access slide decks, templates and an online forum to reinforce your learning.
Instructor Bio
Marcelo Machado, PhD
Marcelo Machado is a scholar-practitioner with 15+ years of experience driving digital transformation, sustainability, and innovation in both academia and industry. He holds a PhD in Technology & Knowledge Management from Japan Advanced Institute of Science and Technology and executive credentials from Kellogg, Oxford Said, and Stanford Engineering. As a tenured professor and former consultant, Marcelo designs and delivers cutting-edge courses and advises start-ups - equipping students to excel in tomorrow's global business landscape.