Building a successful business starts with finding the right product for the right market. Yet countless entrepreneurs invest time and resources into products that never gain traction. This comprehensive course is designed to equip entrepreneurs with the essential knowledge and skills to navigate the critical stages of product development—from concept to launch.
One of the biggest challenges entrepreneurs face is determining whether their product truly meets market needs before investing heavily in development. This course provides a proven, step-by-step framework to validate your product idea, deeply understand your target markets, and optimize your business model for success. You'll learn systematic approaches to assess product-market fit, evaluate different revenue models, and interpret customer feedback to make data-driven decisions. Through practical frameworks and real-world application, you'll gain the tools to test your assumptions, refine your offering, and maximize your likelihood of building a product that customers actually want and will pay for. Whether you're in the ideation phase or preparing to launch, this course helps you de-risk your venture and position your product for market success.
What You Will Learn
- Assess whether your product will fit in the market
- Evaluate different business models for your product
- Interpret customer feedback
Why Take This Course?
42% of startups fail because there's no market need for their product—the number one reason for startup failure. This course teaches you how to systematically validate market demand before you invest significant resources, dramatically improving your chances of building something customers actually want.
74% of product launches fail to meet their business objectives due to poor market fit or misaligned business models. By learning to assess product-market fit and evaluate different business model options, you'll make strategic decisions that align your product with market realities and customer willingness to pay.
95% of new products fail because companies don't truly understand what problems customers are trying to solve. This course emphasizes interpreting customer feedback effectively, ensuring you build solutions based on real customer needs rather than assumptions, setting your venture up for sustainable growth.
Who This Course is for
- Entrepreneurs in the early stages who want to validate their product idea before significant investment
- Founders preparing to launch who need frameworks to assess market fit and refine their offering
- Product managers and innovators looking to improve their approach to customer validation and feedback
- Intrapreneurs developing new products within organizations who need systematic validation methods
- Business owners pivoting or expanding who want to test new market opportunities strategically
- Anyone with a product idea who wants to understand how to evaluate its market potential objectively
Course Format
Live, online, instructor-led sessions that blend theory with real-world application.
Instructor Bio
Marcelo Machado, PhD
Marcelo Machado is a scholar-practitioner with 15+ years of experience driving digital transformation, sustainability, and innovation in both academia and industry. He holds a PhD in Technology & Knowledge Management from Japan Advanced Institute of Science and Technology and executive credentials from Kellogg, Oxford Said, and Stanford Engineering. As a tenured professor and former consultant, Marcelo designs and delivers cutting-edge courses and advises start-ups - equipping students to excel in tomorrow's global business landscape.