Your career in fashion marketing starts before you graduate. You’ll attend and volunteer at industry events like Vancouver Fashion Week, Indigenous Fashion Week, and Apparel Camp. Behind-the-scenes access to established retailers like Hill’s of Kerrisdale and JAC by Jacqueline Conoir comes next. In just two years, that hands-on exposure turns into tangible opportunities. Our graduates go on to work in buying, merchandising, branding, forecasting, styling, public relations, event planning, and more.
Industry Collaboration
You’ll learn directly from people working in the industry right now, including respected editorial and creative voices, alongside faculty who bring years of industry experience and their own professional networks into the classroom. Guest speakers and industry tours put you face to face with working professionals, and our Advisory Committee keeps the curriculum tied to what the field needs — now and in the future.
From the Wilson School of Design to a career in Fashion Merchandising:
Career Options
As a graduate of our Fashion Marketing program, you’ll be ready for a variety of careers:
- Buyer - selecting and managing the product lines retailers stock.
- Merchandiser - deciding how and where products get presented to sell.
- Brand manager - shaping how a company or product is perceived in the market.
- Trend forecaster - spotting what’s coming next and translating it into strategy.
- Stylist or consultant - advising individuals or brands on image and presentation.
- Public relations specialist - managing a brand’s reputation and media relationships.
- Event planner - organizing fashion shows, launches, and industry events.
- Visual merchandiser - designing in-store displays that drive sales.
- Entrepreneur - launching your own socially responsible business, from lifestyle photography to creative consultancy.
Some graduates go on to further their education, applying to enter the third year of one of KPU’s Bachelor of Business Administration program, our pathway with Nottingham Trent University, or another faculty entirely.
Graphic Design for Marketing
Our Advisory Committee is made up of industry leaders spanning retail, brand development, and international business. Their experience keeps our curriculum grounded in what fashion marketing looks like today.
