We provide our students with incredible opportunities to connect with local industry on many levels. Students attend and volunteer at industry events such as Vancouver Fashion Week, Know Show, Make It Show, Portobello West, and tour successful retail businesses such as Hill's of Kerrisdale and Nordstrom. They also learn directly from industry professionals such as editorial icons like Janet Smith (previously of the Georgia Straight) and our faculty bring years of industry expertise and connections. It is these unique experiences that make the Fashion Marketing program one of the most exciting and influential in the field.
Career Information
Fashion marketing is the process of managing the flow of merchandise, from the initial selection of designs to be produced to the presentation of products to retail customers, with the goal of maximizing a company's sales and profitability. Successful fashion marketing depends on understanding consumer desire and responding with appropriate messages, materials and execution of marketing plans.
In just two years, you’ll be ready for a career in the fashion industry in:
- Buying
- Merchandising
- Branding
- Forecasting
- Styling and consulting
- Public relations
- Event planning
- Communications
- Retail sales
- Visual merchandising
- Management
Many of our graduates are entrepreneurs, leading socially responsible businesses, ranging from lifestyle photography to creative consultancy while others hold management positions in fashion and design-related companies.
Some graduates pursue further education, applying to enter the third year of one of KPU’s Bachelor of Business Administration (BBA) degree programs, or any faculty of interest.