Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies to serve those needs.
The Marketing Management Diploma is a comprehensive program designed to provide a solid, general foundation in this exciting field. Study begins with emphasis on basic business knowledge and skills, and then intensively explores the discipline of Marketing, with emphasis on the job skills and experience that business demands. Projects with local businesses and organizations are also included in order to provide real world experience.
Graduates of this program may also be eligible to continue their business study by pursuing one of KPU's Bachelor of Business Administration (BBA) degrees in Entrepreneurial Leadership, Human Resources Management, and Marketing Managements many of the courses required for the Marketing Management Diploma are also requirements for these BBA programs, it is important that students wishing to progress to one of the Melville School of Business BBA degrees see a Melville School of Business advisor once they have completed between 36-45 credits of their diploma study.
Many of the courses included in this program are articulated with other universities and colleges for ease of course transferability to and from KPU. Please refer to the BC Transfer Guide at www.bctransferguide.ca regarding the transferability of courses to and from specific institutions in British Columbia.
Students completing a Marketing Diploma may be high school graduates who wish to pursue a two year post-secondary program. Transfer students from other post-secondary institutions also study in the Marketing Diploma program. The Marketing Diploma is appropriate for mid-level management who are seeking to upgrade their skills in the marketing field. International students seeking a Marketing Diploma from an accredited university also study in this program.
A marketing education is one of the best ways to prepare for a career in business or management. Virtually all businesses and organizations, profit and non-profit alike, apply marketing to advance their organizational goals. Graduates have a solid grounding in business basics and learn how to make a profit by ethically meeting people's needs with useful products and services.
With a Marketing Management Diploma, graduates are eligible for almost any entry-level business or management position. Such positions can lead to exciting careers in advertising, retailing, customer relations, sales and sales management, marketing research or business management.
KPU's most recent Graduate Survey indicates that the majority of marketing management graduates are employed or continuing with further education. Among these graduates, several have started their own successful businesses.
Positions held by recent KPU Marketing Management Graduates include: Business Owner; Account Manager; Assistant Manager of Promotions; Restaurant Manager; RRSP Specialist; Marketing Representative; Customer Service Representative; Senior Operations Manager; Field Supervisor; and Sales Representative.