Kwantlen PR students play fairy godmother for Cinderella Project

Sun, Mar 22, 2009



For immediate release

March 23, 2009

Kwantlen PR students play fairy godmother for Cinderella Project

(METRO VANCOUVER, B.C.) For their final university project, Kwantlen Polytechnic University public relations (PR) students raised $6,000 for the Cinderella Project, a local non-profit organization that provides graduation attire to underprivileged students who otherwise could not afford to attend their high school graduation ceremonies.

After weeks of careful planning, the students hosted their fundraiser called "Once Upon a Wine" at the False Creek Yacht Club in Vancouver. 110 guests enjoyed an evening of wine, appetizers, live music and a silent auction. Silent auction items included a two-night stay at Whistler, a recording session at Greenhouse Studios and a Mount Washington weekend getaway.

“The atmosphere really set the mood for people to enjoy themselves while supporting a great cause," said Alyssa Smith, PR student and Richmond resident who was also the co-emcee for the event.

“The students worked hard over the two-semester event management course to implement a very successful event,” said Amelia Kennedy-Maki, Kwantlen faculty member. “They should be very proud.”

The Kwantlen PR program is distinguished not only for providing the technical expertise to successfully work in PR, but also the strategic thinking and communications management that will help Kwantlen grads to succeed and advance quickly within organizations. Event management is an important aspect of communications, and during the second-year program students plan and organize a special event for a non-profit organization.


For more information about this project, contact:
Amelia Kennedy-Maki
Faculty, Public Relations
Centre for Design and Communications
Tel: 604.302.9707


For more information about Kwantlen, contact:
Peter Chevrier
Director, Marketing and Communications
Tel: 604.599.2286