Fresh thinking at Kwantlen Polytechnic University!

Mon, May 4, 2009

For immediate release

May 05, 2009

Fresh thinking at Kwantlen Polytechnic University!

(METRO VANCOUVER, B.C.) Graphic design is like a teenager that suffers from a bad case of acne and occupational angst. Has it finally grown up enough to steer its own professional course, or does it still need training wheels?

Where is the profession going? Can it survive these challenging times? What about young designers entering the field? What are the hot button topics facing the industry today? Let’s find out!

Come and participate in a fruitfully exciting exchange of ideas with four of Canada’s hot shot designers – Casey Hyrnkow, Joanne Lefebvre, Louis Gagnon, and Dave Mason -- who are passionate about the profession and not afraid to express their opinions.

Hear the tough questions posed by Kwantlen’s Graphic Design for Marketing (GDMA) graduates and find out how the profession responds. Bring along an open mind and an appetite for the unexpected…. And, by the way, there will be “posh nibbles” and a cash bar to tantalize your taste buds!

When: Thursday, May 7th
6 – 10 pm (Panel Discussion 7-9 pm)

Where: Kwantlen Polytechnic University Conference Centre
2nd Floor, 8771 Lansdowne Road, Richmond
(Garden City Road + Lansdowne, opposite Lansdowne Mall)

Tickets: General $20 Students & Seniors (with ID) $10

Tickets at the door $25
Order online from

Panelists for the evening:

Casey Hrynkow is a principle of Herrainco Brand Strategy + Design, a Vancouver-based strategic branding firm that specializes in working with corporate, First Nations and not-for-profit organizations. Some of Herrainco’s clients include the Nisga’a Lisims Government, City of Coquitlam, and the Vancouver Art Gallery.

Joanne Lefebvre and Louis Gagnon are principles of Paprika, an award-winning, Montreal-based, graphic design and strategic marketing firm specializing in business communications, corporate identity programs, branding, annual reports, brochures, catalogues, posters, packaging, environmental design, signs and websites. Paprika won several of last year’s top GDC Graphex 2008 awards.

Dave Mason, is an award-winning designer, past president of the GDC (BC Chapter), Kwantlen graphic design graduate of 1982, and a principle of SamantaMason Inc., an Illinois-based, strategic design agency with expertise in corporate communications, branding, marketing, and image management.

Kwantlen’s GDMA program provides students with a balanced education that encompasses skills, knowledge and capabilities relating to graphic design, marketing, business, technology and liberal education. It offers a dynamic and relevant curriculum that’s at the forefront of the expanding boundaries of graphic design. For more info, visit:


For further information about Fresh Thinking at Kwantlen please contact:

Ken Hughes
Coordinator, Graphic Design for Marketing Program
Tel: 604.599.2627


Nick Frühling
Program Assistant, Graphic Design for Marketing Program
Tel: 604.599.2827


For more information about Kwantlen, contact:
Peter Chevrier
Director, Marketing and Communications
Tel: 604.599.2286