Kwantlen Polytechnic University's New Look
For immediate release
New Look, New Feel for 30-year-old Kwantlen Polytechnic University
Metro Vancouver, BC – (September 26, 2011) – What do a book, an eagle and a runner all have in common? Everything—if you're Kwantlen Polytechnic University. The three are incorporated in the university's new logo and are an integral part of the university's new look and feel, unveiled with the new school year.
"We've evolved so much over our 30-year history, it was time to evolve our brand into something that reflected our incredible growth as an institution. From our early days as a college, to a university college, and now to our current polytechnic university status, a new logo clarifies the new direction we're headed," says Joanne Saunders, Director of Marketing and Communications at Kwantlen Polytechnic University.
A bold "K" pays homage to the institution's name, while at the same time expressing a modern aesthetic of motion, freedom and progress. Outstretched arms, to outstretched wings, to an open book reflect Kwantlen's values and unique approach to education.
The "wings" in the new logo symbolize Kwantlen's mascot, the eagle, and represent the school's many athletic and recreational programs.
Thirty years ago, Kwantlen adopted the name of the Kwantlen First Nation, whose people are acknowledged historically as ‘tireless runners'. The name has proven to be prophetic as Kwantlen, the institution, runs tirelessly to serve the citizens of Metro Vancouver, the province, the nation, and the world.
Kwantlen Polytechnic University delivers university degrees, offers programs in technology and trades, career and preparatory studies, professional and continuing education and work-integrated learning, all of which reflect and express the polytechnic mandate.
The University's commitment to applied research and innovation with external partners enhances the quality of its teaching, and contributes significantly to the economic development of the region.
Kwantlen Polytechnic University has been serving the Metro Vancouver region for 30 years, and has opened doors to success for more than 200,000 people. Four campuses—Richmond, Surrey, Cloverdale and Langley—offer a comprehensive range of sought-after programs, including business, liberal arts and science, design, health, trades and technology, apprenticeships, horticulture, and academic and career advancement. Over 17,000 students annually have a choice from over 135 programs, including bachelor's degrees, associate degrees, diplomas, certificates and citations.
For more information about Kwantlen, contact:
Director, Marketing and Communications