KPU marketing students gain insights from industry

Tue, Mar 22, 2016

Vancouver, B.C. – The Kwantlen Polytechnic University Marketing Association (KPUMA), a student-run marketing group, recently had the opportunity to go on a tour of the TAXI Advertising Agency in Vancouver. Students were able to witness the working environment to see first-hand what current marketing professionals do.

The KPUMA frequently holds tours that link students with agencies, start-ups and established firms, giving them real-world insights and the opportunities to connect with industry professionals. Previous tours have been held at Hootsuite, DDB, Concerto Marketing Group and Big Rock Urban Brewery.

“The TAXI Ad Agency tour served as an excellent example of the results attained from weeks of planning and promoting which allowed us to connect nearly 40 students to professionals working in the field,” said Vanessa Mora, KPUMA president.

“Aside from the theory learned in class, these types of events provide students with a competitive advantage and insight into how their future careers may unravel.”

Not only did students get a tour of TAXI’s open-concept offices, but they also had an opportunity to speak with the agency’s creative director and account director to learn about their previous education and work experiences.

“The KPUMA event was both inspiring and refreshing,” said Rajinder Singh, KPUMA faculty advisor. “The highlight of the tour for me was the discussion with the art director, account manager and planner on the current state of the client-agency relationship.”

The KPUMA regularly hosts events that create opportunities for students to connect with industry professionals. For more information, visit Photos from the event are available here.

Kwantlen Polytechnic University has served the Metro Vancouver region since 1981, and has opened doors to success for more than 200,000 learners. Four campuses—Richmond, Surrey, Cloverdale and Langley—offer a comprehensive range of sought-after programs in business, liberal arts, design, health, science and horticulture, trades and technology, and academic and career advancement. Over 19,000 students annually have a choice from over 120 programs, including bachelor’s degrees, associate degrees, diplomas, certificates, citations and apprenticeships. Learn more at    

Media contact:
Hayley Woodin
Media Specialist
t: 604.599.2883
c: 604.364.1288

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