Victor G. Martinez PhD

Victor G. Martinez PhD


Victor G. Martinez PhD

Research Group: Digital Physicalities


Victor received his PhD in 2016 from Northumbria University, UK. The project explores the early stages of new product development and how to integrate sustainability criteria. As part of his research he developed Trophec, an online product lifecycle visualisation tool:

Victor is an industrial designer with 20 years of experience in the transportation sector. In 2009 he cofounded Ecopilia, a spin-off company from his research on biodegradable materials. He has 10 years of experience teaching industrial design, and as a researcher in the fields of biodegradable materials, alternative urban mobility and systems thinking for design.

He has lectured in Mexico, Canada, Slovenia, Ecuador, Spain, Italy, France, Germany, India and the UK.

His personal interest subjects are: systems thinking, complexity, sustainability and new business models, all applied to the design process of products, services or systems.

Areas of research:

Alternative urban mobility systems, sustainability and systems thinking for design, biodegradable/recyclable materials

Current projects:

Trophec - The aim of Trophec is to focus attention on the solution; to create a “preanalytic vision” in order to produce creative and sustainable solutions within the project boundaries. In other words, turning sustainability problems that would need to be mitigated at a later stage, into creativity problems that prevent those issues before they actually occur.

Digital Physicalities Research Group - Explore and produce examples and experiments of the interactions between the digital and the physical world.

Digital Physicalities Research Group

Research Topics: Exploring the digital possibilities of our physical world
Faculty: Victor G. Martinez, Stephanie Phillips, Flavio Ruiz-Oliveras, James Hoyland


Digital Physicalities Research Group at KPU's Wilson School of Design

This group aims to build a diverse group composed of faculty and students from any program in the Wilson School of Design and friends outside of it; produce a body of knowledge regarding the relevant points for designers’ interaction with the digital world, and share this with our community and beyond; explore and produce examples and experiments of the interactions between the digital and the physical world.

These interactions of the digital and the physical are been explored through various media, both traditional and digital, including microcontrollers, sensors, output devices and all forms of hacking (materials, toys, space etc). In order to apply these digital media in the physical world, the exploration includes additive manufacturing techniques (3D printing), and exploration of new material methodologies.


Go Far Together – GO-FT is a project that promotes the use of an alternative urban transportation system in the most efficient and sustainable way, and doing so with the diversity and intelligence of the entire planet for the benefit of all.